RAGING BULL

TitleRAGING BULL
BrandREMUS PERFORMANCE SPORT EXHAUSTS
Product/ServiceREMUS NXT
Category B01. Consumer Goods
Entrant KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
Idea Creation KOBZA AND THE HUNGRY EYES / KTHE Vienna, AUSTRIA
Production DAS RUND Vienna, AUSTRIA
Post Production DAS RUND Vienna, AUSTRIA
Credits
Name Company Position
Rudi Kobza Kobza and The Hungry Eyes GmbH Was aiming to connect the viewer with the client's message in a gripping and contemporary manner.
Cornelia Neidhardt Kobza and The Hungry Eyes GmbH Led the creative work with significant influence.
Christoph Pöll Kobza and The Hungry Eyes GmbH Has implemented the concept in a visual execution.
Joachim Glawion Joachim Glawion Developed the idea and the story the film.
Marc Kobza Kobza and The Hungry Eyes GmbH Developed the strategy and managed the project, bringing the idea to life.
Maria Witz Kobza and The Hungry Eyes GmbH Managed the project and brought together all agencies including the client.
Thomas Kiennast Das Rund GmbH Brought the film to life.
Giuliano Melichar Giuliano Melichar Ensuring and supervising the realization of the idea.
Markus Ringbauer Das Rund GmbH Ensuring and supervising the realization of the idea.
Lisa Scheid Das Rund GmbH Ensuring and supervising the realization of the idea.

Write a short summary of what happens in the film

Under the motto "unleash the beast", a wild bull waits to finally let his untameable powers run free. Held back only by the unique grille of REMUS's newest sport exhaust system REMUS NXT. Using dramatic images, the online spot perfectly portrays the unique sound, the performance and the tremendous power of the REMUS NXT.

Cultural / Context information for the jury

For the 2021 motorbike season, the sound, power and unique performance of the innovative REMUS NXT product were to be showcased. The aim was to reinforce the brand image and encourage motorbike enthusiasts all over the world to equip their machines with the new REMUS NXT, which can be fitted on several different motorbikes. The online spot achieved a tremendous (organic) reach and actively contributed to achieving one of the most successful aftermarket sales years of REMUS.