KINO

TitleKINO
BrandINTERFLORA
Product/ServiceFLOWER DELIVERY SERVICE
Category G04. Social Behaviour
Entrant PONG Copenhagen, DENMARK
Idea Creation PONG Copenhagen, DENMARK
Production BACON Copenhagen, DENMARK
Post Production BACON Copenhagen, DENMARK
Credits
Name Company Position
Mikkel Elung PONG Creative
Sigurd Bjerre PONG Creative
Rasmus Zepernick PONG Creative
Emilie Tornhøj Interflora Client
Mette Hørdum PONG Strategy

Write a short summary of what happens in the film

A young woman falls in love with a young man outside a movie theatre. They come back every year to celebrate their love and we follow them as they grow older. But one day the old man falls ill and he dies. The old woman is left alone without the love of her life, but at the funeral a young boy in the family notice the old woman's sadness. When the old woman goes to the movie theatre without her husband she think she is going alone, but then the young boy turns up with a flower and a bowtie - just as her late husband used to. And he follows her in to the movie theatre, so she doesn't have to be alone. A super writes: Remember those you love

Please tell us about the social behaviour that inspired the work

During COVID-19 too many has lost the love of their life and there is a greater need than ever before to "remember those we love". We have come together as humans - showing love, care and respect for each other - and we would like to encourage that behaviour in the future.