BE YOURSELF AND MORE

TitleBE YOURSELF AND MORE
BrandH&M
Product/ServiceH&M
Category B01. Consumer Goods
Entrant NEW LAND Stockholm, SWEDEN
Idea Creation STRANGE CARGO FILM Stockholm, SWEDEN
Production NEW LAND Stockholm, SWEDEN
Credits
Name Company Position
Natanael Ericsson new-land Director
Caroline Sandberg new-land Producer
Therese Engberg new-land Executive Producer
Tim Lorentzén N/A Cinematographer
Sofia Björkman new-land Producer
Charlotte Hurtig new-land Production Manager
Louise Scheja new-land Production Coordinator
Adam Singodia N/A 2nd Unit DoP
Trine Pillay new-land Executive Producer
Anna Granditsky Strange Cargo Film Agency Producer
Tee Lapan Strange Cargo Film Casting Coordinator
Tobias Reiner N/A 1st AD
Helen Fröling N/A Line Producer
Simon Ponten AoA Editor
Gustav Karlström Ohlogy Music Composer
Oskar Larsson TINT Colourist

Write a short summary of what happens in the film

"Be Yourself And More" for H&M encourages people to celebrate diversity in all its forms. The film focuses on the utility of fashion in examining self-expression regardless of gender, race, age, or sexuality.

Cultural / Context information for the jury

The film is set in a world with a progressive view on gender, sexuality, race, and age, in a world that celebrates equality and strives to understand and appreciate our differences.