Category B05. Consumer Services / Business to Business
Entrant &CO Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Post Production MATHEMATIC Paris, FRANCE
Name Company Position
Claus Collstrup & Co. / NoA Creative
Peter Dinesen & Co. / NoA Creative
Thomas Hoffmann & Co. / NoA Creative
CC Wade Somesuch Directors
Scott O'Donnell Somesuch Executive Producer
Tom Gardner Somesuch Producer
Pernille Ryder &Co. Account
Eva Rabenhøj &Co. / NoA Account
Mathias Birkvad &Co. / NoA Strategy
Laurent Larapidie Mathematic VFX
Jonathan Slyngborg Fjord &Co. Robot design
Lene Meyer &Co. Productions / NoA Agency Producer
Rasmus Philip &Co. Media Strategist
Kenneth Andersen &Co. Graphic Designer
Ørnulf Johansen &Co. / NoA Strategic Director
Stephane Fontaine Somesuch Director Of Photography
Denis Sonin Somesuch 1st AC
Vova Radlinsky Somesuch Production Designer
Dasha Filshina Somesuch Costume
Sabina Gahramanova Somesuch Hair & Make-up

Write a short summary of what happens in the film

The film reflects the daily battle companies face when trying to deliver their goods around the world, a chaos that Maersk promises to smooth over with the technology and services they offer. We follow a heroine's emotional transformation when she enters a dystopian logistical nightmare only to discover a new land of opportunities – The Upside.

Cultural / Context information for the jury

For more than a 100 years, Maersk has been sailing goods around the world. Today they are the largest container shipping company in the world, shipping 20% of the global trade. A couple of years ago Maersk made the strategic decision of expanding their business to not only move goods across the sea, but to fully integrate logistics by connecting ships, trucks, planes, ports, warehouses and new digital platforms within one brand. Unlike their competitors who are specialists in e.g. domestic logistics or freight trains, Maersk has eliminated all transitions that businesses normally have to deal with. Until now, companies have considered logistics as the department of bad news and unforeseen problems. With integrated logistics, Maersk wants to change this perception and make logistics the department of opportunities. The purpose of this campaign is helping this process. To make people Discover the Upside of integrated logistics.