VOWTOMYSELF

TitleVOWTOMYSELF
BrandBETTERME
Product/ServiceHEALTH & FITNESS MOBILE APP BETTERME
Category B02. Healthcare
Entrant DRAMA QUEEN Kyiv, UKRAINE
Idea Creation DRAMA QUEEN Kyiv, UKRAINE
Production TV LAB Kyiv, UKRAINE
Post Production TV LAB Kyiv, UKRAINE
Additional Company BETTERME Kyiv, UKRAINE
Credits
Name Company Position
Anna Goncharova Drama Queen Creative director/ Copywriter
Anastasiia Havryliuk Drama Queen Project manager
Marta Yavorska Drama Queen PR
Nastya Sherepitko Drama Queen Copywriter
Oleksandr Khmyrov TV lab Executive Producer
Maks Zadorozhny TV lab Head of postproduction
Ben Brand TV lab Director
Lena Chekhovskaya TV lab DOP
Yana Teranis TV lab Producer
Nastya Feschuk TV lab Post Production Producer

Write a short summary of what happens in the film

#VowToMyself is a film about a girl on her way to a better version of herself. In the beginning, we see her sitting in the locker room, looking nervously at the keyring in her hand. We hear her inner monologue that sounds at first like a traditional marriage vow but then turns to achieve a completely different meaning - becoming not a devotion to the other, but a girl's vow to herself. We start going through different scenes of her recent life — both funny and serious, bitter and sweet situations that happen to every regular human on the way to wellness and self-approval. And in the end, we return to the first scene and feel the journey she has made. Finally, with newly gained acceptance, she puts the keyring on her finger as if it's a wedding ring, looks in the mirror, and smiles at herself.

Cultural / Context information for the jury

We were looking for a simple, iconic, and globally recognizable form to speak about the philosophy of self-acceptance as the only efficient way to wellness and help the film become a true self-love manifesto. For this reason, we decided to make a reference to the iconic marriage vows and turn their meaning upside down. We questioned the stereotype that a person could only be happy finding a perfect match among others, saying instead that each of us can create happiness within by becoming his own perfect match. To minimize the melancholic and pathetic character of the traditional marriage vow, we tried to give the #VowToMyself version of a vow another vibe: more cheerful and funny, with a bit of self-irony and lots of human insights.