DRESSING ROOM

TitleDRESSING ROOM
BrandSEGMÜLLER
Product/ServiceSEGMÜLLER
Category B01. Consumer Goods
Entrant PROMOTION TEAM Friedberg, GERMANY
Idea Creation ÜBERGROUND Hamburg, GERMANY
Production IT'S US MEDIA Berlin, GERMANY
Production 2 2WEI MUSIC Hamburg, GERMANY
Credits
Name Company Position
Jo Marie Farwick Überground GmbH Strategy & Concept
Oliver Grandt Überground GmbH Creative Direction
Ingo Otte Überground GmbH Creative Direction
Jonas Schoppe Überground GmbH Text
Juliana Tott Überground GmbH Art
Said Hammy Überground GmbH Art
Susann Ermes Überground GmbH Project Management
Linn Lehn Überground GmbH Project Management
Niels Münter It's us Berlin Director
Johanna Katz It's us Berlin Production
Simon Heeger 2WEI Music Music
Christian Vorländer 2WEI Music Music

Write a short summary of what happens in the film

Our intention was to produce yet some more super-clean, super high-quality ads for furniture. Spots that were never seen before and … well … honestly … no one wants to see either. But then our shooting somehow escalated. Our campaign turned into a surprising and entertaining image campaign for the furniture giant Segmüller. Name a better place to celebrate a wild and colourful costume party than the dressing room? Exactly! We celebrate the real heroes of home: the people. Because one thing is certain – even with the most beautiful furnishing: Without you, it’s just furniture.