Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant TCHIBO Hamburg, GERMANY
Idea Creation ÜBERGROUND Hamburg, GERMANY
Post Production HARVEST DIGITAL Hamburg, GERMANY
Post Production 2 MERMADE SOUND Hamburg, GERMANY
Name Company Position
Jo Marie Farwick Überground GmbH Concept & Strategy
Eva Jordan Überground GmbH Creative Direction Art
Aljoscha Rieger Überground GmbH Creative Direction Text
Ingo Otte Überground GmbH Creative Direction Art
Juliana Tott Überground GmbH Art Direction
Finn Spreckelsen Überground GmbH Art Direction
Said Hammy Überground GmbH Art Direction
Maren Luise Wiegmann Überground GmbH Art Direction
Dominik Geiger Überground GmbH Art Direction
Roman Mitterer Überground GmbH Art Direction
Jana Liebig Überground GmbH Text
Jonas Schoppe Überground GmbH Text
Felix Meiler Überground GmbH Text
Robin Welsch Überground GmbH Text
Frederic Schreitmüller Überground GmbH Text
Susann Ermes Überground GmbH Project Management
Julia Christin Ziehm Überground GmbH Agency Production
Mandy Kothe Represent Film GmbH Executive Producer
Keith Schofield Represent Film GmbH Director
Damian Acevedo Represent Film GmbH DOP
Simon Heeger 2WEIMusic GmbH Music Production
Christian Vorländer 2WEIMusic GmbH Music Production
Wenke Kleine-Benne Mermade Sound Sounddesigner
Ben Schlangen Harvest Digital Agriculture Post Producer

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Tchibo is a well-known coffee roaster and retailer for coffee, fashion, interior, children’s toys and accessories. Each German town has at least one, mostly quite a few shops. So, Tchibo is always nearby. This is the reason why most people don’t know that the retailer offers e-commerce as well. 24 years after the launch of, we finally launch the first campaign celebrating the online shop! Together with we illustrate how easygoing, casual, chilled, optimistic and close an online shop can communicate in 2021. In a 360 degree campaign including this 60 sec. cinema spot, livens up your life. And nobody has ever slided ever so smoothly through our shopping worlds before. – livens up your life. A great campaign that allows people to spoil themselves with products that are joyful and fun – without any guilty conscience. It’s been about time!