CHEERS, KIDS!

TitleCHEERS, KIDS!
BrandAV OG TIL
Product/ServiceRESPONSIBLE DRINKING CAMPAIGN
Category G04. Social Behaviour
Entrant KITCHEN Oslo, NORWAY
Idea Creation KITCHEN Oslo, NORWAY
Production PRAVDA Oslo, NORWAY
Post Production PRAVDA Oslo, NORWAY
Credits
Name Company Position
Benedicte Svartdahl Killi Kitchen Oslo Art Director
Hans Moe Kitchen Oslo Account Director
Gry Sagvolden Kitchen Oslo Script
Katrine Nagy Opdahl Kitchen Oslo Account Manager

Write a short summary of what happens in the film

It is a normal day in The kindergarten. The kids are welcomed by the staff in the morning and they draw, read, go for a picnic, eat their lunchboxes, sing and play. The kindergarten employees are at work and appear as safe, playful, pedagogically, and normal caring adults. But something is different from what we expect from authorities taking care of our children. They drink alcohol all through the day and toast with each other and the children. They are not drunk, they appear as we expect from people working in a kindergarten.

Please tell us about the social behaviour that inspired the work

Most parents have very different alcohol standards when it comes to people looking after their children than they do to themselves. Having the caretakers in your child's kindergarten drink on the job? That's scandalous! What if something happens? After all, it doesn't take much for our responsiveness to weaken. Yet we have no problem enjoying a beer in similar situations ourselves - even though no one is more responsible for our children than we the parents. By using our film to showcase these double standards, we wanted to inspire parents to think one more time themselves too, before grabbing that extra beer in front of their children.