WHO LET THE DOG OUT?

TitleWHO LET THE DOG OUT?
BrandATG
Product/ServiceATG
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant ÅKESTAM HOLST Stockholm, SWEDEN
Idea Creation ÅKESTAM HOLST Stockholm, SWEDEN
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Jesper Holst Åkestam Holst Noa Art Director
Mark Ardelius Åkestam Holst Noa Copywriter
Magnus Hamberg Åkestam Holst Noa Client lead
Henrik Sjödin Åkestam Holst Noa Planner
Ikka Norberg Åkestam Holst Noa Production Manager
Helena de Brun Åkestam Holst Noa Agencu Producer
Bart Timmer Bacon film Director
Mangne Lynger Bacon Olso Executive Producer
Öystein Stub Bacon Oslo Producer
Henrik Sjödin Åkestam Holst Noa Planner

Write a short summary of what happens in the film

We’re at a horse farm. The atmosphere is calm, the animals grazing slowly as not much is happening. Then, all of a sudden, the stable door is opened and out runs a small dog. The horses get very upset and starts to sing the song “Who let the dog out?” by the group The Baha Men. The dog is fast and passes a lot of horses, all of them bewildered and upset singing the critical question. The film ends with a small pony coming out of the stable, stating with a remarkably dark voice “I let the dogs out”. A graphic appears in frame: Who let 43 new millionaires out this September? ATG of course. End-logo with graphics: ATG Swedish horse racing

Cultural / Context information for the jury

ATG is the number one horse betting company in Sweden. Since 2019 we've let horses sing catchy songs as a homage to successful winners. Every big win and lucky winner deserves a hit song performed by horses. The story is cheerful and nonsensical, made to be easily liked, presenting the monetary message with a smile.