| Title | CASTORAMA - CASTOR |
| Brand | CASTORAMA |
| Product/Service | CASTOR |
| Category |
G01. Local Brand |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Production
|
HENRY Paris, FRANCE
|
|
Post Production
|
PRODIGIOUS Paris, FRANCE
|
|
Additional Company
|
CASTORAMA Templecombe, FRANCE
|
Credits
| Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
| Simon Dhamelincourt |
PUBLICIS CONSEIL |
Creative Lead, Copywriter, DA |
| Alexandre Hildebrand |
PUBLICIS CONSEIL |
Creative Lead, Copywriter, DA |
| Justine Mopin |
PUBLICIS CONSEIL |
DA Assistant |
| Sarah Bouadjera |
PUBLICIS CONSEIL |
TV Producer |
| Marie Nossereau |
PUBLICIS CONSEIL |
Strategic Planner |
| Eric Forest |
PUBLICIS CONSEIL |
Account Manager |
| Aicha Kheloufi |
PUBLICIS CONSEIL |
Account Manager |
| Marine Taieb |
PUBLICIS CONSEIL |
Account Manager |
| Tom Kuntz |
HENRY-MJZ |
Realisator |
| Hugo Diaz |
HENRY-MJZ |
Producer |
| Jean Ozannat |
HENRY-MJZ |
Producer |
| Matias Boucard |
HENRY-MJZ |
Director Of Photography |
| Gaël Leroux |
HENRY-MJZ |
Head Decoration |
| Sonia Philouze |
HENRY-MJZ |
Stylist |
| Frederic Laine |
HENRY-MJZ |
SFX |
| Franck Percher |
HENRY-MJZ |
Realisator Assistant |
| Sybil Esterez |
HENRY-MJZ |
Production Director |
| Lola Perron |
HENRY-MJZ |
Production Coordinator |
| Christopher Thiery |
Prodigious |
Head of TV |
| Jean-Clément Soret |
Prodigious |
Calibrator |
| Quentin Martin |
Prodigious |
Executive Producer |
| Anne Chazette |
Prodigious |
Post-producer |
| Eric Alcuvilla |
Prodigious |
Flame |
| Emilia Redondy |
Prodigious |
Graphic Designer |
| Boris Jeanne |
Prodigious |
Sound producer |
| Alexandre Firla |
Prodigious |
Sound Engineer |
| Marine Le Vergos |
Prodigious |
Business Affairs |
| Camille Masse |
Prodigious |
Business Affairs |
| Flore Bernot |
Prodigious |
Business Affairs |
| Romain Roulleau |
Castorama |
Announcer manager |
| Jérôme Deligne |
Castorama |
Announcer manager |
| Olivier Servat |
Castorama |
Announcer manager |
| Audrey Donront |
Castorama |
Announcer manager |
| Thomas Meron |
Castorama |
Announcer manager |
| Russel Icke |
HENRY-MJZ |
Chief Editor |
Write a short summary of what happens in the film
This is the story of a man and his children leaving town for suburbs/country side. He bought an old house that really need to be fixed. As long as he will repair and change everything in the house he will slowly turn into a beaver. Each time he does DIY and improves his house, he becomes more and more a beaver, he gets different attributes : teeth, tail fur and finally becomes a grown friendly beaver. His children love their new home and their new dad's appearance. At the end of the film, when the house is fresh & clean, our fully beaverised man takes a cool family breakfast with his kids. Then he looks through the window and sees a girl, doing DIY (painting her shutters), who is smiling at him “saying hi” and we see the same big teeth and realize she’s also becoming a beaver.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Castorama shops are based in France. Every French knows Castorama but doesn’t necessarily know the meaning of “Castorama” and its deep rooted origins in French culture and history. Being Castor is more than being a DIY expert, it’s a state of mind :" you always want the best for your house and for your family like the castor (beaver) itself".That’s what’s explained in the film and it also incite people to do the same and awake their inner beaver.