Title | LICRA - FACES OF FEAR |
Brand | LICRA |
Product/Service | FACES OF FEAR |
Category |
A06. Not-for-profit / Charity / Government |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
PRODIGIOUS Paris, FRANCE
|
Post Production
|
REEPOST Paris, FRANCE
|
Additional Company
|
LICRA Paris, FRANCE
|
Credits
Marco Venturelli |
PUBLICIS CONSEIL |
CEO & CCO |
Alexandra Evan |
PUBLICIS CONSEIL |
Vice President |
Antoine Querolle |
PUBLICIS CONSEIL |
Copywriter |
Clement Palouzier |
PUBLICIS CONSEIL |
Art Director |
Didier Tavares |
PUBLICIS CONSEIL |
Strategic Planner |
Gaelle Morvan |
PUBLICIS CONSEIL |
Account Executive |
Laurent Enet |
PUBLICIS CONSEIL |
Account Executive |
Mael Noubissie |
PUBLICIS CONSEIL |
Social Media Strategist |
Claire Diot |
PUBLICIS CONSEIL |
Account |
Akim Laounar |
Prodigious |
Director |
Christophe Grelier |
PUBLICIS CONSEIL |
DOP |
Thierry Delesalle |
Prodigious |
Producer |
Romain Guilbert |
Prodigious |
Production Director |
Remy Dorme |
Prodigious |
Sound Designer |
Loundja Oussana |
Reepost |
Post Producer |
Adrien Lepineau |
Reepost |
Flame |
Eric Alcuvilla |
Reepost |
VFX Editor |
Jordan Amicelle |
Reepost |
Editor |
Charles Ramaré |
Prodigious Films |
Agency Producer |
Luc Annest |
Prodigious Films |
Agency Producer |
Write a short summary of what happens in the film
A new wave of racism is striking the world, gaining ground and becoming more complex, touching an increasing number of communities.
To fight racism, we identified the powerful enemy behind it: Fear.
An unreal, yet common feeling that often twists our perception. A fear led by our differences or ignorance but also exacerbated by our overexposure to messages and information. So we decided to personify this Fear, to give it a voice and a special power: the power to change its appearance in order to manipulate people and enter their minds. A power that can be orchestrated by those who want to divide us, even if this Fear … is not real.
Cultural / Context information for the jury
Although fewer and fewer French people describe themselves as being racist today, racist acts are unfortunately on the rise. We must fight a new wave of racism: complex, massive and touching a variety of communities. Licra’s purpose was to counter-attack this daily and dangerously rising phenomenon and to change people’s mentality.