SNCF - HEXAGONAL

TitleSNCF - HEXAGONAL
BrandSNCF
Product/ServiceBRANDING
Category G03. Single-market Campaign
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement ZENITH Paris, FRANCE
Production IC CONTENT Paris, FRANCE
Post Production PRODIGIOUS Paris, FRANCE
Additional Company SNCF Paris, FRANCE
Credits
Name Company Position
Marco Venturelli PUBLICIS CONSEIL President overseeing creativity
Mathieu Dubray Publicis Conseil Art Director
Tanguy Gallis Publicis Conseil Copywriter
Maud Robaglia Publicis Conseil Head of art
Chloé Doisneau Publicis Conseil Account Manager
Maho Benotmane Publicis Conseil Account Manager
Tristan de Laval Publicis Conseil Account Manager
Eva Chapiteau Publicis Conseil Strategic Planning
Raphaël Lévy IC Content Producer
Cyril Bettane IC Content Producer

Write a short summary of what happens in the film

The film shows that the railways of the SNCF are not just part of the French landscape, they are at the heart of French people’s lives. In fact, they are so much part of French life that they are a mirror of the French personality. As the film develops, the osmosis becomes clearer and more striking. A real common character a real personality is expressed with its own loveable flaws. Because being French is not about fitting into a mould of culture or religion or ethnicity, it’s about refusing to fit into a mould and being proud to be paradoxical- poetic and pragmatic, traditional and avant-garde, this can be as glorious as it can be inconvenient.

Please tell us how the work was designed / adapted for a single country / region / market.

SNCF is a historical company that is part of the French heritage. It has not just kept French people moving across all the 6 corners of the country, it has been keeping French society moving. Making travel accessible, but also being the institution at the vanguard of workers rights, fighting for the holidays where people can explore their country, defending the quality of life not just a quality of transport. It is a railway model built on universality, territorial accessibility, local growth and social responsibility (inclusion & sustainability).