#NOTCOMINGHOME

Title#NOTCOMINGHOME
BrandNEWTOWN ACTION ALLIANCE
Product/ServiceGUN VIOLENCE PREVENTION
Category G05. Cultural Insight
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
PR DIGENNARO COMMUNICATIONS New York, USA
Production ICONOCLAST Berlin, GERMANY
Production 2 RUFFIAN New York, USA
Production 3 NHB NEXT Hamburg, GERMANY
Post Production KATALYST PRODUCTIONS Philadelphia, USA
Additional Company PLAN.NET Munich, GERMANY
Additional Company 2 CALIFORNIA MUSIC Venice, USA
Additional Company 3 SAINT ELMO'S HAMBURG Hamburg, GERMANY
Additional Company 4 SPARK MARKETING ENTERTAINMENT Hamburg, GERMANY
Additional Company 5 ALYSON HORN CASTING Los Angeles, USA
Credits
Name Company Position
Alex Schill SERVICEPLAN GROUP Global Chief Creative Officer
Maximilian Schöngen SERVICEPLAN GROUP Global Creative Strategist
Patrick Matthiensen SERVICEPLAN GERMANY Managing Partner
Leif Johannsen SERVICEPLAN GERMANY Managing Partner
Peter Gocht Saint Elmo´s Hamburg Managing Director
Po Murray Newtown Action Alliance Chairwoman
Sön Becker SERVICEPLAN GERMANY Creative Director Art
Eduard Hörner SERVICEPLAN GERMANY Creative Director Copy
Tudor Cucu SERVICEPLAN GERMANY Senior Art Director
Martin Gillen SERVICEPLAN GERMANY Senior Copywriter
Dennis Fritz SERVICEPLAN GERMANY Senior Motion Designer
Amanda Julin SERVICEPLAN GERMANY Intern Art
Evelina Karlsson SERVICEPLAN GERMANY Intern Art
Lars Holling SERVICEPLAN GERMANY Managing Partner
Ann-Kathrin Frohloff SERVICEPLAN GERMANY Account Director
Lennard Bahr SERVICEPLAN GERMANY Account Manager
Dennis Wachter PLAN.NET GERMANY Managing Director
Benjamin Sauer PLAN.NET GERMANY Head of Experience Design
Lee Sharrock SERVICEPLAN GERMANY International Communications Officer
Sabrina Alberti-Hager SERVICEPLAN GERMANY Account Director PR
Birgit Koch SERVICEPLAN GERMANY Senior PR & Content Consultant
Alena Hermann SERVICEPLAN GERMANY Junior PR & Content Consultant
Matthias Bauss Spark Marketing Entertainment Managing Partner & Co-Founder
Patrizia Caruselli Spark Marketing Entertainment Managing Director & Co-Founder
Kathrin Heinemann Spark Marketing Entertainment Managing Director
Christoph Köhler nhb NXT General Manager
Martin Krejčí Freelance Director
Nils Schwemer Iconoclast Executive Producer
Robert Hermann Iconoclast Executive Producer
Julian Holland Iconoclast Executive Producer
Vincent Terrazino Iconoclast Line Producer
Filip Malasek Ruffian Editor
Jean Clement Katalyst Productions Grading Operator
Vladimír Chorvatovič Katalyst Productions Sound Mix Operator
Malte Hagemeister California Music Music Composer
Kristian Nord California Music Music Composer
Fred Guttenberg Freelance Gun Safety Advocoate

Write a short summary of what happens in the film

#NotComingHome”, a powerful film which highlights the devastating impact that gun violence has on the daily lives of every American. Following the traditional homecoming videos that have dominated the internet for years which show soldiers returning home from combat in the U.S. military, “#NotComingHome" depicts a family torn apart by the loss of their child to gun violence. Though this film only portrays one example, the organization works with hundreds of families affected by gun violence and survivors who have been directly impacted by gun violence.

Please tell us about the cultural insight that inspired the work

When U.S soldiers return from a war zone, traditionally they surprise their loved ones with their return. This highly emotional moment is captured in a "homecoming" video. Shared online, many of the videos move viewers to tears.