STAY ON THE GROUND

TitleSTAY ON THE GROUND
BrandSJ
Product/ServiceSWEDISH RAIL WAY
Category B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement BIZKIT HAVAS Göteborg, SWEDEN
PR FORSMAN & BODENFORS Gothenburg, SWEDEN
Production B-REEL Stockholm, SWEDEN
Post Production B-REEL Stockholm, SWEDEN
Credits
Name Company Position
Ann Spennare Bengtsson Forsman & Bodenfors Account Supervisor
Anneli Kjellander Forsman & Bodenfors Account Executive
Elin Johansson Forsman & Bodenfors Art Director
Staffan Lamm Forsman & Bodenfors Art Director
Fredrik Jansson Forsman & Bodenfors Copywriter
Christian Sundén Forsman & Bodenfors Designer
Christoffer Persson Forsman & Bodenfors Designer
Maria Hallenborg Forsman & Bodenfors Planner
Robert Johnsson Forsman & Bodenfors PR-Strategist
Åsa Hammar Forsman & Bodenfors Agency Producer
Magnus Härdner B-Reel Director
Tim Lorentzén B-Reel D.O.P
Lia Eliasson B-Reel Executive producer
Mats Wolgers B-Reel Producer

Write a short summary of what happens in the film

In this music video, we follow Veronica Maggio (a Swedish singer) and her friends as they explore Sweden by train.

Cultural / Context information for the jury

This song and music video were released just as the restrictions regarding traveling were removed in Sweden. The song performed in this music video is a remake of an old Swedish song called “Let’s Take Off from the ground” - a song about the joy of going on a holiday in an aeroplane. We made a more climate-friendly version of this song and called it “Let’s Stay On The Ground”.