MAXIMAL EXPERIENCE. MINIMAL IMPACT.

TitleMAXIMAL EXPERIENCE. MINIMAL IMPACT.
BrandPOLESTAR PERFORMANCE AB
Product/ServicePOLESTAR 2
Category A01. Consumer Goods
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement DENTSU Stockholm, SWEDEN
PR FORSMAN & BODENFORS Gothenburg, SWEDEN
Production SMUGGLER London, UNITED KINGDOM
Post Production SMUGGLER London, UNITED KINGDOM
Credits
Name Company Position
Sophia Lindholm Forsman & Bodenfors Art Director
Karl Risenfors Forsman & Bodenfors Art Director
Leo Dal Forsman & Bodenfors Art Director
Hampus Elfström Forsman & Bodenfors Copywriter
Magnus Wretblad Forsman & Bodenfors Client Director
Katarina Klofsten Forsman & Bodenfors Account Director
Sofie Bengtsson Forsman & Bodenfors Account Executive
Bjarne Darwall Forsman & Bodenfors PR Strategist
Daniel Sjöstrand Forsman & Bodenfors Planner
Martin Joelsson Forsman & Bodenfors Designer
Henry-Alex Rubin Smuggler Director
Ray Leakey Smuggler Producer
Crille Forsberg Smuggler D.O.P
Tom Knight Smuggler Executive Producer
Warren Chapman Smuggler Editor
The Factory The Factory The Factory Sound Design
Composition Electric Symphony Performed by Hanan Townshend Publishing rights controlled by Hanan Townshend Music

Write a short summary of what happens in the film

”Nothing prepared me for what I saw up there,” the film begins. The words come from Karen Nyberg, a NASA astronaut who spent 180 days in space. Set to the cinematic score by Hanan Townshend, Karen reflects on the way we live, the progress humanity has made, and how it has affected our planet. As she observes Earth from space, it combines a personal story with philosophical questions about human nature and how to improve society without forgetting what makes us feel alive. We see concert crowds, unique animals, and outstanding human achievements. But we also see burning forests, polluting aircraft, and excavators in coal mines. In the end, she asks the ultimate question, ”Can we preserve our only home and still embrace the thrill of being human?” and as she drives away in the all-electric Polestar 2, the text reads: ”Maximal experience. Minimal impact.”

Cultural / Context information for the jury

The ”Overview Effect” is a cognitive shift in awareness reported by astronauts after seeing Earth from space. As one of less than 600 people in history, Karen Nyberg (who spent 180 days in space) has first-hand experience of this unique phenomenon.