| Title | FINISH YOUR HOMEWORK |
| Brand | UNICEF & THE EU |
| Product/Service | NOT FOR PROFIT / CHARITY |
| Category |
B06. Not-for-profit / Charity / Government |
|
Entrant
|
MUTANT Antwerp, BELGIUM
|
|
Idea Creation
|
MUTANT Antwerp, BELGIUM
|
|
Production
|
HAMLET Brussels, BELGIUM
|
|
Post Production
|
HAMLET Brussels, BELGIUM
|
Credits
| Odin Saillé |
Mutant |
Creative Director |
| Jonas Marysse |
Mutant |
Art Director |
| Ruben Van Maldeghem |
Mutant |
Copywriter |
| Frank Schouwaerts |
Mutant |
Design Director |
| Emilie Kino |
Mutant |
Account Director |
| ShiQi Ji |
Mutant |
Account Manager |
| Jason Felstead |
Hamlet |
Executive Producer |
| Ruben Goots |
Hamlet |
Executive Producer |
| Robin Paul |
Hamlet |
Production Manager & Post-producer |
| Albert Zurashvili |
Hamlet |
Executive Producer |
| Gena Shevchenko |
Hamlet |
Executive Producer |
| Victor Seguin |
Hamlet |
DOP |
| Linda Atab |
Hamelt |
Editor |
| Gregory Caron |
Hamlet |
Sound design & Music |
| Sylvain Canaux |
Hamlet |
Color Grader |
| Firm Firm |
Firm |
Image Post-production |
Write a short summary of what happens in the film
The EU and Unicef launched a joint appeal to policy makers: keep as many schools open as possible for as long as possible. This appeal was launched through a gripping film. The closure of schools forced parents to deal with a new situation. For many parents, the combination of telework and home education is a trial-and-error process. That’s why our film keys into the familiar tutorial videos with tips on how to solve a problem in a few simple steps. But instead of seeing a bite-size video, the viewers are confronted with the facts in a very direct and impactful way. The clickbait-style design contrasts sharply with the serious topic of the video. So we could strike a nerve with politicians and policy makers and ramp up the pressure to keep the schools open, always in safe circumstances. The film sparked a debate and was featured in numerous news outlets.
Cultural / Context information for the jury
Schools across the globe were closed due to the Covid-19 pandemic. This
violates one of the most basic children’s rights: the right to education. More
than 897 million children worldwide were faced with the consequences, both
in the short and the long term. Because for many children in a difficult home
situation school not only means education but also, and more importantly, a
safe haven. In the long term children who are deprived of access to education
are at greater risk of child labour, criminality or situations of child abuse.