Title	EKWATEUR - THE ENERGY DINOSAURS
Brand	EKWATEUR
Product/Service	SUSTAINABLE ELECTRICITY
Category	G02. Challenger Brand
Entrant	EKWATEUR Paris, FRANCE
Idea Creation	STEVE PARIS, FRANCE
Production	EXCUSE MY FRENCH Paris, FRANCE

Name	Company	Position
Guillaume Lartigue	Steve	Co-CEO and Chief Creative Officer
Mathieu Camillieri	Steve	Art Director
Stéphane Sacuto	Steve	Copywriter
Sandrine Delabre	Steve	Registrant

Write a short summary of what happens in the film

In order to make French people more aware of climate change and to denounce the outdated model of energy providers, we have created a satirical campaign featuring "The Dino Worldwide Company". It showcases the daily life of prehistoric energy providers, all dressed in joyfully ridiculous inflatable T-Rex costumes. They are busy making more and more profits rather than making changes to really help the planet.

Please tell us about how the work challenged / was different from the brands competitors

ekWateur is the first independent green energy provider in France : renewable electricity, natural gaz, firewood, self consumption. They have decided to strike hard to raise consciousness and shake up the French energy model by underlining the inaction of the well established energy dinosaurs. Our execution is different from our competitors who have a more classical and serious approach. Using the rivalry as an entertainment is something innovative in the market. The goal was to open the eyes of French consumers and tickle our competitors with a bold and witty communication.