EKWATEUR - THE ENERGY DINOSAURS

TitleEKWATEUR - THE ENERGY DINOSAURS
BrandEKWATEUR
Product/ServiceSUSTAINABLE ELECTRICITY
Category G02. Challenger Brand
Entrant EKWATEUR Paris, FRANCE
Idea Creation STEVE PARIS, FRANCE
Production EXCUSE MY FRENCH Paris, FRANCE
Credits
Name Company Position
Guillaume Lartigue Steve Co-CEO and Chief Creative Officer
Mathieu Camillieri Steve Art Director
St├ęphane Sacuto Steve Copywriter
Sandrine Delabre Steve Registrant

Write a short summary of what happens in the film

In order to make French people more aware of climate change and to denounce the outdated model of energy providers, we have created a satirical campaign featuring "The Dino Worldwide Company". It showcases the daily life of prehistoric energy providers, all dressed in joyfully ridiculous inflatable T-Rex costumes. They are busy making more and more profits rather than making changes to really help the planet.

Please tell us about how the work challenged / was different from the brands competitors

ekWateur is the first independent green energy provider in France : renewable electricity, natural gaz, firewood, self consumption. They have decided to strike hard to raise consciousness and shake up the French energy model by underlining the inaction of the well established energy dinosaurs. Our execution is different from our competitors who have a more classical and serious approach. Using the rivalry as an entertainment is something innovative in the market. The goal was to open the eyes of French consumers and tickle our competitors with a bold and witty communication.