THE HIRING CHAIN

Bronze Eurobest Award
TitleTHE HIRING CHAIN
BrandCOORDOWN
Product/ServiceTHE HIRING CHAIN
Category B06. Not-for-profit / Charity / Government
Entrant INDIANA PRODUCTION COMPANY Milan, ITALY
Idea Creation SMALL New York, USA
Production INDIANA PRODUCTION COMPANY Milan, ITALY
Production 2 INDIANA PRODUCTION COMPANY Milan, ITALY
Credits
Name Company Position
Luca Pannese SMALL Creative Agency

Write a short summary of what happens in the film

To celebrate World Down Syndrome Day (Sunday 21st March 2021) CoorDown launches its global awareness campaign 'The Hiring Chain'. Their message to employers all over the world is that hiring a person with Down syndrome not only changes the life of the person concerned, but can trigger a virtuous circle of new opportunities for everyone. Award-winning artist Sting performs the original song 'The Hiring Chain', which is the focus of the campaign video. The punchy, joyful lyrics come to life on screen and bear witness to the 'virtuous' chain of inclusion in the workplace. On World Down Syndrome Day 2021, CoorDown takes up the challenge of the pandemic and the social crisis to affirm that job inclusion is not only a right to be guaranteed now more than ever for every person, but it brings benefits in the workplace and in society at large.