RECIPES REWRITTEN

TitleRECIPES REWRITTEN
BrandSWISS CANCER LEAGUE
Product/ServiceSWISS CANCER LEAGUE
Category E03. Online: Fiction & Non-Fiction
Entrant FARNER PR Zurich, SWITZERLAND
Idea Creation FARNER PR Zurich, SWITZERLAND
Media Placement FARNER PR Zurich, SWITZERLAND
PR FARNER PR Zurich, SWITZERLAND
Production atem collective Winterthur, SWITZERLAND
Post Production atem collective Winterthur, SWITZERLAND
Credits
Name Company Position
Martin Böni Farner Consulting AG Consultant
Lukas Fröhlich atem collective Director & DOP
Mirjam Fröhlich atem collective Director & DOP
Jonathan C. Meier Jonathan C. Meier Composer & Sound Design
Philipp Skrabal Farner Consulting AG Chief Creative Officer
Luca Steiner Freelance DOP
Raphael Werner Freelance Lighting
Janine Zundel Farner Consulting AG Creative Direction

Write a short summary of what happens in the film

The film is an emotional rollercoaster ride that addresses the fate of cancer patients who suffer from taste alterations. The film follows three top chefs who the Swiss Cancer League asked to rewrite their signature recipes to adapt them to the taste changes of cancer patients. In a tasting, the chefs face challenging feedbacks from three cancer patients from e.g. "too sour," "soft texture, but no taste at all," to "very tasty." Then, the rewritten recipes are published, and cancer patients are invited to a dinner with their families. One of the cancer patients comments on the experience with "it gave me courage again."

Cultural / Context information for the jury

Eating is more than nutrition and culinary enjoyment. Eating together integrates us into a community and thus fulfills a central need of humans. This is lost on those affected by cancer. Because two out of three cancer patients suffer from changes in taste because of the cancer or therapy. Eating is difficult for them, and they lose important social support. The topic is little known and is also treated in a medical-technical way by oncologists and nutrition experts. However, many cancer patients and their loved ones struggle every day with this issue and food.