Title	OUR FUTURE IS HERE
Brand	INSTITUT NATIONAL DE RECHERCHE POUR L'AGRICULTURE, L'ALIMENTATION ET L'ENVIRONNE
Product/Service	RECHERCHE POUR L'AGRICULTURE, L'ALIMENTATION ET L'ENVIRONNEMENT
Category	G04. Social Behaviour
Entrant	JOSIANE Paris, FRANCE
Idea Creation	JOSIANE Paris, FRANCE
Production	JOSIANE Paris, FRANCE
Production 2	BLACK MOTION Paris, FRANCE
Post Production	BLACK MOTION Paris, FRANCE

Name	Company	Position
laurent allias	josiane	president's agency
caroline thomas	Institut national de recherche pour l'agriculture l'alimentation et l'environnement	advertiser supervisor
clara laffont	josiane	strategic planner
Jérôme Diez	josiane	conception copywriter
lisa chaput	josiane	artistic director
Mattis poret	josiane	intern creation
jérémy frappat	josiane	customer's manager
elorri garcia sanchez	josiane	intern project manager
jonathan aboucaya	black motion	producer
dan aboucaya	black motion	producer
bastian feydeau	black motion	producer
clement larousseau	black motion	producer

Write a short summary of what happens in the film

The National Research Institute for Agriculture, Food and the Environment (INRAE) is a french organisation existing since 1946. Their role is to prepare us to face our future. But this latter has been compromised according to GIEC’S estimates which announced that from now to 2050 the global warming would increase of 2 degrees. In recent years, many experts have been suggesting a probable future on others planets. However, while this may make many people fantasise, it is an intangible solution. In a film, INRAE takes us through a series of exoplanets and their likelihood of meeting criteria fundamental to human life. In conclusion our future is definitely on Earth, so we have to take care of it. It's a call to collective awareness in a tone that is both alarming and hopeful. The campaign has generated strong emotions across the world and space.

Please tell us about the social behaviour that inspired the work

Today, our society is driven by a surge of consciousness due to the many ecological disasters around the world. Indeed, what previously sounded only as a warning does indeed exist and is wreaking havoc that will soon be irreversible. People are becoming aware of this and are trying to act for the planet in their own way: share on social networks, stop fast fashion, eat better, consume better ... But still faced with these very concrete ecological catastrophes, still too many people act as if they were only distant mirages and delude themselves into the idea that our future could be elsewhere ... Some indeed promise a probable future on another planet but our future is here.