FITS YUH!

TitleFITS YUH!
BrandYUH
Product/ServiceFINANCIAL APP TO PAY, SAVE AND INVEST
Category A05. Consumer Services / Business to Business
Entrant YUH Gland, SWITZERLAND
Idea Creation CAVALCADE Lausanne, SWITZERLAND
Media Placement MEDIATONIC Geneva, SWITZERLAND
Production ICONOCLAST Paris, FRANCE
Production 2 WE ARE FROM L.A. Paris, FRANCE
Post Production POSTER PARIS, FRANCE
Credits
Name Company Position
David von Ritter cavalcade Created the concept, defined the idea, worked on the copywriting and managed the team(s)
Martin Arnold cavalcade Defined the idea
Damien Real cavalcade Managed the art direction of the film
Camille Natalini cavalcade DTP
Nina Hugentobler cavalcade Managed the team(s) and the client relationship
Maxime Fiechter cavalcade Managed the team(s), the deliveries of the campaign and client relationship
Katia Lallart cavalcade Managed the deliveries
Alexis Mouthon cavalcade Defined the brief and the strategic direction
Pierre Dupaquier We are from L.A. Directed the film
Camille Lambert Iconoclast TV Produced the film
Arnaud Le Méné Iconoclast Managed all the daily operations of the film
Cathy Ematchoua cathyematchoua.com Created all the choreographies of the film
Cyril Bordesoulle Poster managed all the post-production on the film
Pierre Dupaquier We are from L.A. created, composed, arranged the music of the film
Charles Caste Iconoclast publishing created, composed, arranged the music of the film

Write a short summary of what happens in the film

This app makes paying, saving and investing so easy.... that you can even do it while doing something else... like dancing!

Cultural / Context information for the jury

For the Gen Y, banking is an issue. They procrastinate their payments. They are anxious. It seems too complicated. And it is. Especially in Switzerland, where the banking landscape is occupied by big old traditional mammoths . On the opposite side, we are the first Swiss app that allows us to do everything (from trading cryptos to paying bills) easily. Switzerland being Switzerland (four languages: English, French, German, Italian) we had to come up with a non-spoken ad.