RESTORY

TitleRESTORY
BrandCANON
Product/ServiceCANON
Category G07. Corporate Purpose & Social Responsibility
Entrant HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Production OBJECT CARE Dendermonde, BELGIUM
Credits
Name Company Position
Karen Corrigan Happiness / An FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / An FCB alliance Chief Creative Officer
Katrien Bottez Happiness / An FCB alliance Creative Director
Mattias Vermeire Happiness / An FCB alliance Account Director
Coline Hercot Happiness / An FCB alliance Account Manager
Morgane Juget Happiness / An FCB alliance Account Manager
Thibaut Castaing Happiness / An FCB alliance Concept Provider
Gil Gauniaux Happiness / An FCB alliance Concept Provider
Dries Lauwers Happiness / An FCB alliance Head of Design
Emilie Wauthelet Happiness / An FCB alliance Designer
Bart Vande Maele Happiness / An FCB allaince Head of Production
Dominique Turnbull Happiness / An FCB alliance Producer
Pascal Delfosse Happiness / An FCB alliance Print Producer
Simon Schuurman Simon Schuurman Director / Editor
Stephane Opdenbosch Happiness / An FCB alliance Photographer
Lotte Smets Lotte Smets Psychologist
Antoine Melis Antoine Melis Photo-Editor
Tom Vandewiele Tom Vandewiele Photo-Editor
Jaan Hantson Jaan Hantson Music

Write a short summary of what happens in the film

This film shows the aftermath of the floods in the whole southern part of Belgium. We hear the testimonials of people that witnessed these floods and they explain us the sorrows they have now. However beside all the material damage they are more concerned about the loss of their memories, their photos. In the film we repair these pictures together with Canon and eventually, when repaired, we reveal these old damaged pictures looking brand new. At the end the film calls all victims to send in their flood damaged photos, in order for Canon to restore them.

Please tell us how the brand purpose inspired the work

The brief was: how can Canon deliver a relevant and valuable contribution in the emotional recovery of the flood-affected area, in sync with its purpose – the commitment to support worthy causes towards local communities as a vital part to bring the world closer to Kyosei. So, in sync with its purpose, and to help solve a tragedy of a priceless emotional value, at the heart of what is Canon’s core business: photographs, Canon decided to introduce a truly heartwarming initiative, ReStory. A project designed to restore all flood damaged photos. Free of charge.