SUMO

TitleSUMO
BrandFRANCE.TV
Product/ServiceTOKYO OLYMPIC GAMES
Category A04. Media / Entertainment
Entrant MULLENLOWE FRANCE Paris, FRANCE
Idea Creation MULLENLOWE FRANCE Paris, FRANCE
Media Placement MULLENLOWE FRANCE Paris, FRANCE
PR MULLENLOWE FRANCE Paris, FRANCE
Production MULLENLOWE FRANCE Paris, FRANCE
Post Production MULLENLOWE FRANCE Paris, FRANCE
Credits
Name Company Position
Jordan Lemarchand Mullenlowe France ECD and Art director
Colin Antoine Mullenlowe France ECD and copywriter
Olivier Desmettre freelance Copywriter
Lopez Philippe Mullenlowe france Copy writer & Art director
Rinaldi Eric France télévison,s Creative director
Levallois Stéphane illustrator illustrator
Barbet-Massin Geoffroy mikros Réalisateur / Art Director / Story-board & animatic
allart hugues Mikros Executive Producer
Mollet Stephane Mikros VFX Producers
uglair Marie-Cécile Mikros VFX Producers
Cathala Benjamin Mikros VFX Producers
Venchiarutti Vincent Mikros VFX Supervisors
Shaun Severi Mikros Artistic Advisor
Penon Alix Mikros Background designs
Antin Antoine Mikros Lead Animation
Lachal Mathias Mikros Animation
Dufau Lucile Mikros Animation
Sandrine Han Jin Kuang mikros Animation
Mistral Caroline mikros Compositing and Motion design
Yohann Leroy mikros Compositing and Motion design

Write a short summary of what happens in the film

To celebrate the 2020 Summer Olympics in Japan, France.TV and its agency, MullenLowe France partnered with illustrator Stéphane Levallois. Inspired by the masters of Japanese art, notably Katsushika Hokusai and his iconic painting 'The Great Wave off Kanagawa'. The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition.