ROADCROSS SCHWEIZ «LETZTE WORTE»

TitleROADCROSS SCHWEIZ «LETZTE WORTE»
BrandROADCROSS SCHWEIZ
Product/ServiceTRAFFIC
Category A06. Not-for-profit / Charity / Government
Entrant FARNER PR Zurich, SWITZERLAND
Idea Creation FARNER PR Zurich, SWITZERLAND
Idea Creation 2 SHINING PICTURES Zürich, SWITZERLAND
Media Placement FARNER PR Zurich, SWITZERLAND
PR FARNER PR Zurich, SWITZERLAND
Production SHINING PICTURES Zürich, SWITZERLAND
Credits
Name Company Position
Stéphanie Anne Kebeiks RoadCross Schweiz Client
Mike Egle RoadCross Schweiz Client
Patrizia Koller RoadCross Schweiz Client
Philipp Skrabal Farner Consulting AG Agency
Jill-Nadine Reuvener Farner Consulting AG Agency
Bruce Roberts Farner Consulting AG Agency
Stefan Bircher Shining Film AG Production company
Laurent Arber Shining Film AG Production company
Miriam Fröhlich Shining Film AG Production company
Lukas Fröhlich Shining Film AG Production company
Sven Probst Shining Film AG Production company
Julia Morf Shining Film AG Production company
Dominik Nussbaumer Shining Film AG Production company
Jonathan C. Meier Shining Film AG Production company

Write a short summary of what happens in the film

A rainy day in a cemetery. We see a mourning congregation gathered before an open grave. Sad piano music sets in, while the priest talks about the painful loss of a young man. The priest wraps up the ceremony by announcing some last words. He starts to cite youth slang and we see close ups of family and friends in tears. Every sentence appears to painfully impact those listening. Finally, the camera shows a glimpse of the bible in the priest’s hands, revealing a shattered smartphone. One realizes that the priest is reading the deceased’s last text message thread. The camera pans to the best friend’s crying face and we hear the very last message: «Bro, Bro, are you still alive?» The film fades to black and shows the campaign’s message: Being distracted by your mobile phone can destroy lives. Leave it in your pocket when you’re on the road.

Cultural / Context information for the jury

Making phone calls, writing messages, liking posts or sending selfies: So-called "self-inflicted inattention" has replaced drinking and driving as the most common cause of accidents. RoadCross has commissioned a short movie to effectively discourages 16 to 24-year-olds in particular from using smartphones on the road.