| Title | BAD EXCUSES |
| Brand | TRYGG TRAFIKK (SAFE DRIVING) |
| Product/Service | USE HELMET |
| Category |
G04. Social Behaviour |
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Entrant
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BÅDE Oslo, NORWAY
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Idea Creation
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NUCLEUS Oslo, NORWAY
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Production
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BÅDE Oslo, NORWAY
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Post Production
|
BÅDE Oslo, NORWAY
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Credits
| Jostein Granås |
Nucleus AS |
Brand Manager |
| Øystein Berntzen |
Nucleus AS |
Brand Manager |
| Alexaner Balchen |
Både Og AS |
Producer |
| Bjarte Arneson |
Både Og AS |
Film Director |
| Fred Arne Wergland |
Både Og AS |
Photographer |
Write a short summary of what happens in the film
1. A knight explains why he won't use a bicycle helmet. It would ruin his hair style, off course.
2. A ski jumper explains why he won't use a bicycle helmet. It is such a short trip. No need...
Super: There are lot of excuses. None of them are good. Use a bicycle helmet. From the road safety organization "Trygg Trafikk" (Safe traffic).
Please tell us about the social behaviour that inspired the work
It seems that people in Norway think bicycle helmets looks stupid, and they rather not use them. This again is quite stupid in itself. We try to show the audience just this.