Title	SMARTER CAR CARE
Brand	CARY
Product/Service	CAR, SMALL REPAIR
Category	G02. Challenger Brand
Entrant	BÅDE Oslo, NORWAY
Idea Creation	BÅDE Oslo, NORWAY
Production	BÅDE Oslo, NORWAY
Post Production	BÅDE Oslo, NORWAY

Name	Company	Position
Eskil Paus	Både Og AS	Copywriter
Øystein Haare	Både Og AS	Producer
Lars-Olav Seim	Både Og AS	Producer
Ola-Per Ekblom	Både Og AS	Boss
Alex Herron	Både Og AS	Film Director
Jens Ramborg	Både Og AS	Photographer
Joachim Sandvik	Både Og AS	Sound Engineer
Magnus Andersen	Både Og AS	Sound Engineer

Write a short summary of what happens in the film

Film 1: We see a couple on a pier holding each other. They are obviously a couple. A voice over tells us that he has had a relationship with those to for a long while now. The camera pans backwards, steady steady, and we see an old car, but fresh. The voice over is the voice of the car, it appears. It tells us about how important it is to take care of each other. Fix things. Like the couple does with the car. At Carys, a car care service in Norway. Film 2: The same idea, but now we see a man in the wood taking pictures, probably a man that likes to be out in the wild. A voice over takes us through the narrative while the camera pans backward and a car appears. Same message: Take care of the things you love. Also nature.

Please tell us about how the work challenged / was different from the brands competitors

All smart car care services in Norway are straight forward old school garages, with oil-spill on the wall, and no style or passion. They just fix your car glass and smaller damages, and that's it. No use in building brands or trying to make strong emotions about the business. So when Cary was launched in 2021 they wanted to do something completely different in the Smart-category (Small Medium Area Repair Technique), stand out and be attractive to everyone who cared about their things... and about each other.