THE PHONESMART LICENCE

TitleTHE PHONESMART LICENCE
BrandEE
Product/ServiceEE
Category A05. Consumer Services / Business to Business
Entrant SAATCHI & SAATCHI London, UNITED KINGDOM
Idea Creation SAATCHI & SAATCHI London, UNITED KINGDOM
Media Placement ESSENCE London, UNITED KINGDOM
Production BLINK PRODUCTIONS London, UNITED KINGDOM
Post Production FINAL CUT London, UNITED KINGDOM
Post Production 2 BLACK KITE STUDIOS LTD London, UNITED KINGDOM
Post Production 3 BUTTER MUSIC + SOUND DESIGN New York, USA
Credits
Name Company Position
Guillermo Vega Saatchi & Saatchi Chief Creative Officer
Dan Treichel Saatchi & Saatchi Executive Creative Director
Rodrigo Castellari Saatchi & Saatchi Head of Art
Olivia Weston Saatchi & Saatchi Copywriter
Cristiana Candido Saatchi & Saatchi Copywriter
Emily Downing Saatchi & Saatchi Art Director
Adam Walker Saatchi & Saatchi Agency Producer
Callum Proctor Saatchi & Saatchi Creative Producer
Will Hooper Blink Director
Corin Taylor Blink Producer
Jaime Feliu-Torres Freelance DOP Lighting Cameraman
Amanda James Final Cut Editor
Rich Fearon Black Kite Colourist
Eric Hoffman Mr Bronx Sound Designer
Jack Trew Saatchi & Saatchi Planner
Mike Phillips Saatchi & Saatchi Planner
Clement Marfo Freelance Vocalist
Andrew Tinkler Freelance Vocalist
Kevin Simon Freelance Composer
Charlotte Elwig Saatchi & Saatchi Business Leader
Emily Bennett Saatchi & Saatchi Business Leader
Trishika Ramrakha Saatchi & Saatchi Account Director
Charlotte Johnston Saatchi & Saatchi Account Director

Write a short summary of what happens in the film

The film launches The PhoneSmart Licence, a new course that teaches kids who are getting their first phone how to be safe and kind online. It takes us on the journey of a girl getting her first phone and diving headfirst into the phone world featuring the good, the bad and the really scary sides of the internet. She encounters all sorts of positive experiences like being able to save the rainforest and learn fun dances. Then things take a darker turn where she is exposed to bursts of online hate and a creep sending her uncomfortable messages. We reveal the problem kids are facing and why this course from EE is so important.

Cultural / Context information for the jury

N/A