POMADELLA

TitlePOMADELLA
BrandVIVIENNE SABÓ
Product/ServiceLIPSTICK FEMME FATALE BY VIVIENNE SABÓ
Category C01. Social Film
Entrant SOCIALIST Moscow, RUSSIA
Idea Creation SOCIALIST Moscow, RUSSIA
Media Placement SOCIALIST Moscow, RUSSIA
PR SOCIALIST Moscow, RUSSIA
Production CHICKEN CURRY Moscow, RUSSIA
Post Production CHICKEN CURRY Moscow, RUSSIA
Credits
Name Company Position
Olga Tsygankova SOCIALIST Idea creation
Ekaterina Samotesova SOCIALIST Idea creation
Nataliya Ashomko SOCIALIST Idea creation
Anastasia Glebova SOCIALIST Idea creation
Alyona Hayir SOCIALIST Idea creation
Grigoriy Shatohin Chiken Curry Scriptwriter
Alexander Gudkov Chiken Curry Scriptwriter
Vadim Seleznev Chiken Curry Scriptwriter

Write a short summary of what happens in the film

We were inspired by 60-s sexual revolution and the cult film Barbarella, where the main heroine became a feminist icon, being a woman who doesn’t hesitate to be bright. Instead of expected standard beauty ad, we made a real trailer for a non-existent retro-futuristic film. We presented a fictional world, where women are forbidden to express themselves and to be bright and sexy - to wear bright lipstick. Our heroine Pomadella breaks into this world, that represents all the pressure that limits women. Femme Fatale lipstick is her major weapon. Pomadella stands up for freedom of self-expression and encourages women to be bright. She changes everything, arranging a real revolution. She gives women a right to express themselves and to be bright and sexy The roles were performed by bright provocative celebrities, who are famous for having courage to express their true self - Varvara Shmykova, Alexander Gudkov, Julia Akhmedova.

Cultural / Context information for the jury

Vivienne Sabó has already declared itself as the only brand activist in the beauty category. It broke communicative cliches and fought stereotypes, supporting freedom of self-expression. It was important for brand to continue its mission. We had to drive the lip category for the brand, so we focused on the bright lipstick as the major attention point. In Russia, women who want to be bright and express their sexuality often face condemnation. They are accused of vulgarity and can often face negativity and aggression. To avoid this negativity, women often choose to limit themselves in self-expression. They try to be not too bright, and give up to show their sexuality. So Vivienne Sabó with Femme Fatale lipstick stood up for freedom of self-expression and encouraged women to be bright, without being shy about it!