PINK RIBBON - BREAST EXAM

TitlePINK RIBBON - BREAST EXAM
BrandROSA SLØYFE (PINK RIBBON)
Product/ServiceBREAST CANCER
Category C01. Social Film
Entrant KITCHEN Oslo, NORWAY
Idea Creation KITCHEN Oslo, NORWAY
Production EINAR FILM & FORTELLINGER Oslo, NORWAY
Post Production EINAR FILM & FORTELLINGER Oslo, NORWAY
Credits
Name Company Position
Martin Melvold Kitchen Copywriter
Ole Andreas Finseth Kitchen Art Director
Carina Llado Kitchen Account Director
Mari Sjølyst Kitchen Account Manager

Write a short summary of what happens in the film

This is an instruction film. Showing how you can perform a self-exam of your breast to detect early signs of cancer

Cultural / Context information for the jury

The Norwegian Breast Cancer Society tries every year to get the message of how you can preform a self-exam of your breast, on their most important platform of communication: Facebook. But Facebook takes down anything showing a breast. The film is still live (with Norwegian voice and text) on the Norwegian Pink Ribbon page.