| Title | #ANINVITATIONTOPIQUIA |
| Brand | FIDH - INTERNATIONAL FEDERATION FOR HUMAN RIGHTS |
| Product/Service | GLOBALIZATION AND HUMAN RIGHTS DESK |
| Category |
B06. Not-for-profit / Charity / Government |
|
Entrant
|
BABEL Paris, FRANCE
|
|
Idea Creation
|
BABEL Paris, FRANCE
|
|
Production
|
GANG LIFE Paris, FRANCE
|
|
Post Production
|
CIRCONFLEX Paris, FRANCE
|
Credits
| JEAN-LAURENT PY |
BABEL |
CREATIVE DIRECTOR |
| JULIAN BRICE |
BABEL |
ART DIRECTOR |
| BENJAMIN COCHÉ |
BABEL |
COPYWRITER |
| JEANNE HALFON |
BABEL |
HEAD F TV |
| ORIANA BERZIG |
BABEL |
TV PRODUCTION |
| LAURA DELBOURGO |
BABEL |
BRAND DIRECTOR |
| STACIE ELIEN |
BABEL |
ACCOUNT EXECUTIVE |
| LAURENT FOLLEA |
GANG LIFE |
DIRECTOR |
| DIMITRI GRIMBLAT |
GANG LIFE |
PRODUCER |
Write a short summary of what happens in the film
The community of Piquiá de Baixo has suffered pollution and its consequences on their health and environment for decades, thanks to the mining activities. On the occasion of the 30st anniversary of their implantation in Piquiá, we decided to “celebrate” and invite those who are responsible. As for them, nothing seems to be wrong, it shouldn’t be a problem to share a meal together, with burnt vegetables, sick fishes and polluted water...#AnInvitationToPiquia is a social media film run in 4 countries and showing what is actually happening in the community while industrials are living their best business life.
Cultural / Context information for the jury
As Piquiá de Baixo is located between the mine and the transport area for global steel production, mining activities and industrial plants chose this small town as their central location in Brazil 30 years ago. Since then, companies involved (Vale SA, Grupo Ferroeste etc.) have been ignoring the human rights of the community by polluting their natural resources (air, water, soil), endangering their health and security (by dropping hot steels in their backyard) and depriving them of their tranquility (with the crossing of trucks and trains)…
The country and the international community gave up on them. With the FIDH, their local partners and the members of the community, we decided to take action, and show the responsibles that we won’t shut up.