LONELY CLIENTS

TitleLONELY CLIENTS
BrandGERMAN RAIL
Product/ServiceGERMAN RAIL
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Media Placement CARAT Frankfurt, GERMANY
Production ERSTE LIEBE FILMPRODUKTION Hamburg, GERMANY
Post Production ACHT HAMBURG, GERMANY
Post Production 2 FUNDEMENTAL STUDIOS Frankfurt, GERMANY
Additional Company DEUTSCHE BAHN AG Berlin, GERMANY
Additional Company 2 HENANX CREATIVE MUSIC SERVICE Munich, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Creative Chairman
Siyamak Jung Ogilvy Chief Creative Officer
Bjoern Bremer Ogilvy Chief Creative Officer
Peter Roemmelt Ogilvy Executive Creative Director
Simon Oppmann Ogilvy Creative Director
Sinya Horwedel Ogilvy Creative Director
Sebastian Kamp Ogilvy Senior Art Director
Bent Kroggel Ogilvy Senior Copywriter
Carla Mueller Ogilvy Strategy
Roland Stauber Ogilvy Account Management
Alice Baldczus Ogilvy Account Management
Claudia Vaternahm Ogilvy Agency Producer
Anna-Lina Ulm Ogilvy Agency Producer
Cadmo Quintero Freelancer Director
Rob Meyers Erste Liebe Editor
Fabian Heine Erste Liebe Film Producer
Martin Ruhe Erste Liebe DOP Lighting Cameraman
Eric Carmen Freelancer Composer, Singer
Sergei Rachmaninoff Freelancer Composer
Stephan Becker FunDeMental Studios Sound Engineer
Julia Janßen Deutsche Bahn (German Rail) Client
Juergen Kornmann Deutsche Bahn (German Rail) Client
Markus Faelsch Deutsche Bahn (German Rail) Client
Florian Schroeder Deutsche Bahn (German Rail) Client
Frank Hirschfeld Deutsche Bahn (German Rail) Client
Stefanie Berk Deutsche Bahn (German Rail) Client
Dr. Thomas Kemper Deutsche Bahn (German Rail) Client
Julia Straub Deutsche Bahn (German Rail) Client

Write a short summary of what happens in the film

What happens when you are alone in the office? The film “Lonely clients” gives us a glimpse into that world. We see businessmen and businesswomen in a landscape of vast, due to corona painfully deserted offices. They are alone. And they are bored. The feeling of loneliness and utter boredom manifests in the music, the original song “All my myself” by Eric Clapton, as our protagonists start acting increasingly strange. It is crystal clear: they have absolutely nothing to do and bored out of their mind. The message: What better chance could there be for anyone to get a great business deal or snatch a client? Visit them. Before someone else does. Using the most climate friendly way to travel: by train.

Cultural / Context information for the jury

The film aired in the end of summer 21 – a time in Germany when covid numbers were down and life picked up again. This also showed in the increasing number of travelers returning to German Rail – except for business travelers. While lots of companies reopened their offices, the regular staff was hesitant to return from home office, leaving the decision makers with no one around to boss over, sick of video conferences and a lot of free time. A rare opportunity for any businessman or -woman to get a great business deal. At least, if they would travel to an actual in person meeting, relieving lonely decision makers from their boredom.