RENAULT CAPTUR E-TECH HYBRID - NOTHING CAN STOP YOU

TitleRENAULT CAPTUR E-TECH HYBRID - NOTHING CAN STOP YOU
BrandRENAULT
Product/ServiceRENAULT CAPTUR E-TECH HYBRID
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Production GRAND BAZAR Paris, FRANCE
Additional Company RENAULT Paris, FRANCE
Credits
Name Company Position
Marco Venturelli PUBLICIS CONSEIL President overseeing creativity
Marco Venturelli PUBLICIS CONSEIL President overseeing creativity
Marcelo Vergara PUBLICIS CONSEIL Creative Director
Aurélie Breton PUBLICIS CONSEIL Creative Director
Bénédicte Pelletan PUBLICIS CONSEIL Creative Director
Thomas Roques PUBLICIS CONSEIL Art Director
Marine Badel PUBLICIS CONSEIL Art Director
Antoine Giraud PUBLICIS CONSEIL Copywriter
Luc Gesell PUBLICIS CONSEIL Copywriter
Sophie Bouyer PUBLICIS CONSEIL Agency Producer
Stéphane Gaillard PUBLICIS CONSEIL Account Manager
Hugues Reboul PUBLICIS CONSEIL Account Manager
Emmanuelle Krzeminski PUBLICIS CONSEIL Account Manager
Grégoire Verdet PUBLICIS CONSEIL Account Manager
Gaëlle Morvan PUBLICIS CONSEIL Account Manager
Morgane Collet PUBLICIS CONSEIL Account Manager
Priyanka-Lisa Sen PUBLICIS CONSEIL Account Manager
Marie Blineau PUBLICIS CONSEIL Account Manager
Laura Ceylan PUBLICIS CONSEIL Account Manager
Eva Chapiteau PUBLICIS CONSEIL Strategic Planner
Bérengère Marlin PUBLICIS CONSEIL Account Manager
Imène Sellaoui PUBLICIS CONSEIL Producer
Jean-Baptiste Santoul Ferrero President Managing Director
Katia Lewkowicz Grand Bazar Realisator
Mathias Rudh Grand Bazar DOP
Juliette Desmarescaux 24/7 Producer
Maxime Bouyer 24/7 Line Producer
Marie Zajdman Ferrero Region Marketing Manager
Maxime Bouyer 24/7 Line Producer
Sara Fratus Ferrero Group Chief
Laurent Seigneur Prodigious Post Production
Amélie Chabert Ferrero Product Manager
Thierry Hoss Start-Rec Film Editor
Julien Alary Start-Rec Cabrilator

Write a short summary of what happens in the film

At the heart of this film, a former great sportsman wants to relive the sensations of a race in memories of his youth. While the emotions remain, the physical capacities have run out of steam. To encourage him, his daughter at the wheel of the new Hybrid Captur and his lifelong friends decide to follow him throughout this challenge. When his daughter notices her father is getting tired, she asks him to stop. Determined to finish his race as he did back then, he refuses and is determined not to take a break. While all the lights are "green", those close to him feign the need to refuel while the new E-tech hybrid powertrain of the new Captur guarantees savings of up to 40%.

Cultural / Context information for the jury

A flagship model of the SUV market, the Renault Captur has become a staple in the automotive market in just a few years. This year, the diamond brand is innovating by developing its plug-in hybrid E-Tech technology for this iconic vehicle. Capitalizing on the conventions of a feature film, Renault have imagined a campaign as a true hymn to life and, on this occasion, reaffirms a historic link with cycling enthusiasts.