Title	EDF - BUSY DRIVING NOTHING
Brand	EDF
Product/Service	GO ELECTRIC TARIFF
Category	A07. Use of Licensed / Adapted Music
Entrant	HAVAS London, UNITED KINGDOM
Idea Creation	HAVAS London, UNITED KINGDOM
Media Placement	HAVAS London, UNITED KINGDOM
Production	ACADEMY FILMS London, UNITED KINGDOM
Post Production	ACADEMY FILMS London, UNITED KINGDOM
Post Production 2	ASSEMBLY ROOMS London, UNITED KINGDOM
Additional Company	LELAND MUSIC London, UNITED KINGDOM

Name	Company	Position
Vicki Maguire	Havas London	Creative Board Sponsor
Andy Lockley	Havas London	Creative
Dan Cole	Havas London	Creative
Andy Garnett	Havas London	Creative
Paul Robbins	Havas London	Creative
Sam Turk	Havas London	Creative
Ravi Matharu	Havas London	Strategy
Kerrie Boyes	Havas London	Strategy
Alec Campbell	Havas London	Client Services
Naomi Hollowday	Havas London	Client Services
Charlotte Longgren	Havas London	Production
Sian O’Halloran	Havas London	Production
Frederick Paxton	Academy Films	Production
Georgina Smith	Academy Films	Production
David Keegan	Assembly Rooms	Production
Jack Williams	Assembly Rooms	Production
Sam Ashwell	750mph	Post Production
Katie Kennedy	Academy Films	Production
Stuart Bentley	Academy Films	Production
Mara Carlyle	Leland Music	Performed the track

Write a short summary of what happens in the film

In this film, we feel the positive energy flowing around Great Britain as electric vehicles charge up on zero-carbon electricity throughout the night. Out of the silence, we open on a quiet cul-de-sac to an Electric Mini parked in a garage. The car blinks awake to a hushed choral version of “Busy Doing Nothing”, the Richard M. Sherman tune. As the film continues, a variety of vehicles up and down the country spark to life, charging through the nights whilst the nation sleeps. We close with a terraced house at dawn; outside which the lights of the car turn off, as the bedroom light switches on and the nation awakes to find their EVs fully charged for the day ahead.

Cultural / Context information for the jury

The film features different types of houses up and down the nation to reflect the ease of access to EV charging with EDF. We see high-rise tower blocks, farms and suburban homes to help show the length and breadth of Britain.

Tell the jury about the choice of music track.

Richard M. Sherman’s song ‘Busy Doing Nothing’ was used for EDF’s first campaign with in September 2020. This song epitomises the work of EDF, who are ‘busy’ doing everything to get carbon emissions down to nothing. A ‘lullaby’ cover of the track felt like the right tone for the film, it sets the scene of the nation asleep at night, with an ethereal undertone that places these cars in this magical, awakened state. The track is also a winning brand asset for EDF, with the added benefit of the lyrics implicitly driving home the messaging around EDF driving the nation to net-zero.