FILTHY RICH

TitleFILTHY RICH
BrandBRUSSELS MOBILITY
Product/ServiceDON'T DRINK & DRIVE
Category A01. Direction
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Production JEKYLL’N HYDE Brussels, BELGIUM
Credits
Name Company Position
Joost / Philippe / Jens Berends / De Ceuster / Mortier mortierbrigade Creative Directors
Nicolas Gaspart mortierbrigade Copywriter
Fred Zouag mortierbrigade Art Director

Write a short summary of what happens in the film

The new campaign, starring the Belgian actor Guy Staumont from one of the most famous Belgian movies "Dikkenek", drenched in dark humour and surfs on the wave of sports betting, with a message: "Beat the odds". Our character tells us how he made a fortune through betting... on future road traffic accidents with young people who get behind the wheel under the influence. Armed with statistics, he addresses the viewers and shares his tips and tricks “to make big money!”

Cultural / Context information for the jury

Summer is coming, and one month Euro Soccer Championship as well. And on top of that, Belgium just started the end of his lockdown. Probably the best cocktail for road accidents ever. The perfect time to remind people that hitting the road after drinking alcohol or smoking a joint is not ok, whether you travel home by car, bike or scooter.

Tell the jury anything relevant about the direction. Do not name the director.

The new campaign, starring the Belgian actor Guy Staumont from one of the most famous Belgian movies "Dikkenek", drenched in dark humour and surfs on the wave of sports betting, with a message: "Beat the odds".