THE LIFT

Short List
TitleTHE LIFT
BrandWINAMAX
Product/ServiceONLINE SPORT BETTING
Category A04. Production Design / Art Direction
Entrant WANDA+ Paris, FRANCE
Idea Creation TBWA\PARIS, FRANCE
Production WANDA+ Paris, FRANCE
Production 2 PULSE FILMS London, UNITED KINGDOM
Post Production THE MILL London, UNITED KINGDOM
Post Production 2 TENTHREE EDITING London, UNITED KINGDOM
Credits
Name Company Position
Benjamin Marchal TBWA Paris Executive Creative Director
Faustin Claverie TBWA Paris Executive Creative Director
Lucie Vallotton TBWA Paris Art Director
Vincent Cusenier TBWA Paris Copywriter
Maxime Boiron TBWA Paris CEO Else & Head of TV Production
Benoit Duchemin TBWA Paris Creative Producer
Sam Pilling Wanda Productions Director
Kasper Tuxen Wanda Productions Cinematographer
Patrick Barbier Wanda Productions Executive Producer
Olivier Dubocage Wanda Productions Executive Producer
Romain Cavagnac Wanda Productiond Line Producer
ChloƩ Goueilhe Wanda Productions Production Coordinator
Andrew Kelly Wanda Productions Production Designer
Clement Pignal Wanda Productions Post-Producer
Ellie Johnson Tenthree Editor
Carl Norton The Mill London Shoot Supervisor / 2D Lead Artist
Kate Gabriel The Mill London 3D Lead Artist
Olivier Lefebvre Else Head of Music and Sound
Fabrice Pouvreau Else Music and Sound Producer
Fanny Mithois Else Music and Sound Producer
Alexandre Robieux Else Sound Engineer
Constance Duhourceau Else Music Business Affairs
Marion Le Guluche Else Music Business Affairs

Write a short summary of what happens in the film

After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane. A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

We created our magical elevator, the different floors, apartments and corridors in a studio so that we have the most control over the look and feel of each room, but also so that we created a lot of the visual disruption and destruction for real. The idea was to raise our sets up off the ground, and putting some sort of mechanical springs or hydraulics under the flooring, to make them physically shake in-camera. Each scene required a slightly different technique or approach and we had a combination of fake and break-away walls, air cannons, wires and pullies for different parts of our apartment block set and elevator. We needed to find a good balance between the production elements and the different effects.