| Title | THE LIFT |
| Brand | WINAMAX |
| Product/Service | ONLINE SPORT BETTING |
| Category |
A05. Cinematography |
|
Entrant
|
WANDA+ Paris, FRANCE
|
|
Idea Creation
|
TBWA\PARIS, FRANCE
|
|
Production
|
WANDA+ Paris, FRANCE
|
|
Production 2
|
PULSE FILMS London, UNITED KINGDOM
|
|
Post Production
|
THE MILL London, UNITED KINGDOM
|
|
Post Production 2
|
TENTHREE EDITING London, UNITED KINGDOM
|
Credits
| Benjamin Marchal |
TBWA Paris |
Executive Creative Director |
| Faustin Claverie |
TBWA Paris |
Executive Creative Director |
| Lucie Vallotton |
TBWA Paris |
Art Director |
| Vincent Cusenier |
TBWA Paris |
Copywriter |
| Maxime Boiron |
TBWA Paris |
CEO Else & Head of TV Production |
| Benoit Duchemin |
TBWA Paris |
Creative Producer |
| Sam Pilling |
Wanda Productions |
Director |
| Kasper Tuxen |
Wanda Productions |
Cinematographer |
| Patrick Barbier |
Wanda Productions |
Executive Producer |
| Olivier Dubocage |
Wanda Productions |
Executive Producer |
| Romain Cavagnac |
Wanda Productiond |
Line Producer |
| Chloé Goueilhe |
Wanda Productions |
Production Coordinator |
| Andrew Kelly |
Wanda Productions |
Production Designer |
| Clement Pignal |
Wanda Productions |
Post-Producer |
| Ellie Johnson |
Tenthree |
Editor |
| Carl Norton |
The Mill London |
Shoot Supervisor / 2D Lead Artist |
| Kate Gabriel |
The Mill London |
3D Lead Artist |
| Olivier Lefebvre |
Else |
Head of Music and Sound |
| Fabrice Pouvreau |
Else |
Music and Sound Producer |
| Fanny Mithois |
Else |
Music and Sound Producer |
| Alexandre Robieux |
Else |
Sound Engineer |
| Constance Duhourceau |
Else |
Music Business Affairs |
| Marion Le Guluche |
Else |
Music Business Affairs |
Write a short summary of what happens in the film
After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane.
A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream.
Tell the jury anything relevant about the cinematography.
Everything looks and feels real – again, despite the fact that what is happening
is clearly impossible! As such, our visual style is epic, visceral and beautifully
photographic – using sweeping camera moves, and dolly tracking shots with
more visceral handheld close-ups to create a story that zips along from start to
finish, full of energy and dynamism. We combined several in-camera and post-production VFX to ensure that our visuals always feel believable and spectacularly cinematic.
The sense of grandeur and decadence of our apartment block, and indeed the
class of characters we meet, gradually shifts as we rise from floor to floor and
this will be reflected in the style of architecture, colour palette and art direction
of their specific corridors or apartments, and of course their wardrobe.