Title	THE MACALLAN EDITION NO.6
Brand	THE MACALLAN
Product/Service	THE MACALLAN EDITION NO.6
Category	B04. Animation
Entrant	MASTER FOR YOU AGENCY Barcelona, SPAIN
Idea Creation	MASTER FOR YOU AGENCY Barcelona, SPAIN
Production	MASTER FOR YOU AGENCY Barcelona, SPAIN
Post Production	MASTER FOR YOU AGENCY Barcelona, SPAIN

Name	Company	Position
Jordi Munells	Master For You Agency	Creative Director

Write a short summary of what happens in the film

The Macallan Edition No. 6 is the closing edition of a successful series. We were entrusted with edition No.2 and we came up with the idea of bringing collaborators to the series. This time, it’s a whisky inspired by nature – a reminder of the urgent need to protect the natural world. We launched a Limited Edition with a watercolour animated film that pays homage to the River Spey, home to the Scottish salmon. The vivid blue of this edition reflects the river colours. We created a touching tale about nature preservation: “The Tales of The Macallan River”.

Cultural / Context information for the jury

Nature is the force that flows through everything the brand does, and the whisky is enriched by its joyful wonders. The brand’s mastery of wood, taste, aroma, structure, colour and now the spirit of nature underpin all of its work. We created memorable content by telling the brand’s unique stories of preserving nature in the protected natural environment of The Macallan estate, home to hundreds of species of animals and plants, and especially in the River Spey, home of the Scottish salmon. The objective was to create a Limited Edition that allows us to raise interest in safeguarding natural settings by joining forces with key players in sustainability like the Atlantic Salmon Trust, which protects salmon worldwide, particularly in key sanctuaries like the River Spey.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

We created a beautiful storytelling based on nature conservation – “The Tales of The Macallan River” to present The Macallan Edition No.6 as a Limited Edition inspired by the river. To launch the edition we crafted an animated watercolour film inspired by the flowing water in the river. In the social media campaign, each character gives us their vision of nature preservation in their own animated capsule: The Macallan whisky maker, the Gillie and the wonders of the Spey, the Atlantic Salmon Trust, and Hardy on salmon preservation. We were entrusted with all aspects of the launch, from designing the Limited Edition and packaging, the welcome pack containing the bottle, and the original watercolour film drawings, to the trade visibility elements that showcase the edition and a special event on the distillery and the River Spey.