| Title | NOT MY JOB |
| Brand | PORNHUB |
| Product/Service | PORNHUB TOYS |
| Category |
A07. Use of Licensed / Adapted Music |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
ICONOCLAST Paris, FRANCE
|
|
Post Production
|
MATHEMATIC Paris, FRANCE
|
Credits
| Stéphane Xiberras |
BETC |
ECD |
| David Martin Angelus |
BETC |
Creative Director |
| Erika Reyes |
BETC |
Art Director |
| Thomas Defert |
BETC |
Art Director |
| Lauren Haberfield |
BETC |
Art Director |
| Nicholas Bakshi |
BETC |
Copywriter |
| Olivier Mille |
BETC |
Copywriter |
| Valentine Riviere |
BETC |
Assistant Art Director |
| Alice Moitié |
NA |
Director |
| Karim Naceur |
General Pop |
Head of TV Production |
| Slim Trabelsi |
General Pop |
Agency Producer |
| Jules Dieng |
Iconoclast |
Producer |
| Mélanie Jackson |
Iconoclast |
Production Director |
| Christophe Caurret |
BETC |
Music Creative Director |
| Mathieu Laugier |
BETC |
Agency Management |
| Kim Jacovidis |
BETC |
Agency Management |
| Andréa Jeanroy |
BETC |
Agency Management |
Write a short summary of what happens in the film
The film sees saw phallic and vulvic household objects protest their role as makeshift sex toys to a catchy cover of The Blood Hound Gang’s classic hit “The Bad Touch”. The music video, which coincided with the 20th anniversary of the original track, featured cucumbers, vacuum cleaners, electric toothbrushes, and yes, even car tail pipes rapping their woes and advocating for the use of Pornhub sex toys instead.
Tell the jury about the choice of music track.
The campaign launched featured a cover of The Blood Hound Gang’s classic hit “The Bad Touch” to coincide with the 20th anniversary of the original track.