STOP SCROLLING AND START ENJOYING REAL LIFE!

TitleSTOP SCROLLING AND START ENJOYING REAL LIFE!
BrandPOPRADSKA COFFEE
Product/ServiceCOFFEE
Category A04. Production Design / Art Direction
Entrant ZARAGUZA Bratislava, SLOVAK REPUBLIC
Idea Creation ZARAGUZA Bratislava, SLOVAK REPUBLIC
Production HITCHHIKER FILMS Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Michal Pastier Zaraguza Creative Director
Eva Myjavcov√° Zaraguza Copywriter
Milan Maly Zaraguza Art Director
Juraj Pobjecky Zaraguza Strategist
Nela Pazderkova Zaraguza Social Media Manager
Jaroslava Huljakova Zaraguza Account Manager

Write a short summary of what happens in the film

In a humorous rap battle, where we introduce the anti-scrolling mug to coffee lovers, against one another stood the Nervous thumb and a champion of life without endless scrolling, Slovak celebrity and entertainer - Junior.

Cultural / Context information for the jury

This year, Popradska kava focused on one of the most apparent phenomena of today's age - the addiction to scrolling which prohibits people from experiencing the real world. What is even worse, it takes out the joy from drinking coffee! Therefore, we developed a unique anti-scrolling mug that rids people of this addiction.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

In order to connect with an audience that basically lives on social media, we wanted to use their language. Therefore, we used real-time instagram filters. We created a custom made puppet in the shape of a thumb which was then piloted by a puppeteer. Through a combination of an original song, set design, casting and costumes, we created a unique and surreal visual experience which the audience will not easily forget.