Title	STOP SCROLLING AND START ENJOYING REAL LIFE!
Brand	POPRADSKA COFFEE
Product/Service	COFFEE
Category	A04. Production Design / Art Direction
Entrant	ZARAGUZA Bratislava, SLOVAK REPUBLIC
Idea Creation	ZARAGUZA Bratislava, SLOVAK REPUBLIC
Production	HITCHHIKER FILMS Bratislava, SLOVAK REPUBLIC

Name	Company	Position
Michal Pastier	Zaraguza	Creative Director
Eva Myjavcová	Zaraguza	Copywriter
Milan Maly	Zaraguza	Art Director
Juraj Pobjecky	Zaraguza	Strategist
Nela Pazderkova	Zaraguza	Social Media Manager
Jaroslava Huljakova	Zaraguza	Account Manager

Write a short summary of what happens in the film

In a humorous rap battle, where we introduce the anti-scrolling mug to coffee lovers, against one another stood the Nervous thumb and a champion of life without endless scrolling, Slovak celebrity and entertainer - Junior.

Cultural / Context information for the jury

This year, Popradska kava focused on one of the most apparent phenomena of today's age - the addiction to scrolling which prohibits people from experiencing the real world. What is even worse, it takes out the joy from drinking coffee! Therefore, we developed a unique anti-scrolling mug that rids people of this addiction.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

In order to connect with an audience that basically lives on social media, we wanted to use their language. Therefore, we used real-time instagram filters. We created a custom made puppet in the shape of a thumb which was then piloted by a puppeteer. Through a combination of an original song, set design, casting and costumes, we created a unique and surreal visual experience which the audience will not easily forget.