RENEW - 1959

Short List
TitleRENEW - 1959
BrandRENAULT
Product/ServiceRENAULT OCCASIONS
Category A04. Production Design / Art Direction
Entrant HENRY Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Production HENRY Paris, FRANCE
Credits
Name Company Position
Martin Werner Henry Director

Write a short summary of what happens in the film

Refurbishing more than just the vehicles, Publicis Conseil and Martin Werner's latest spot for Renault puts a distinctly modern 'old' car in 1960's Paris in order to draw attention to the brand's age-old sustainability efforts.

Cultural / Context information for the jury

French automaker Renault is the first to refurbish automobiles and has been doing so since 1959.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

We had to rebuild an entire street as well as Renault dealership in the late 1950's fashion. This included the work of over 300 extras and an extensive crew to make the streets of Prague look like France in the New Wave cinema unmistakable look.