THE EVENTFULL LIFE OF ROSEMARIE

Short List
TitleTHE EVENTFULL LIFE OF ROSEMARIE
BrandCURAVIVA, SPITEX, ODASANTÉ
Product/ServiceLong-Term Care
Category A04. Production Design / Art Direction
Entrant CR KOMMUNIKATION AG Basel, SWITZERLAND
Idea Creation CR KOMMUNIKATION AG Basel, SWITZERLAND
PR CR KOMMUNIKATION AG Basel, SWITZERLAND
Production ROOF STUDIO New York, USA
Additional Company CURAVIVA Luzern, SWITZERLAND
Credits
Name Company Position
Christian Bircher CRK Executive Creative Director, Art Director
Guto Terni ROOF Studio Creative Director, Director
Vinicius Costas ROOF Studio Creative Director, Art Director
Theres Gotsch-Hinden CURAVIVA Project Leader
Marcus Lansdell ROOF Studio Executive Producer

Write a short summary of what happens in the film

It Is the true story of Rosemarie, who was born in post-war Germany. She grew up in East Germany. Her family ran a successful clothes shop, but were threatened by the secret-police. The family fled to West Germany and re-opened their clothes shop, Adler. However, Rosemarie had needed to leave her fiancé behind, and missed him greatly. As a result, she went back, married him and had a son. Rosemarie got on very badly with her mother in law and needed to leave the family, ALTHOUGH SHE WAS PREGNANT AGAIN. HER BROTHER CAME FROM WEST GERMANY, she fled to the West for a second time with him, leaving her young son behind. She HAD HER SECOND CHILD, A DAUGHTER. ROSEMARIE spent a long time living in West Germany, then moved to Switzerland where she saw her son, WHOM SHE HAD TO LEAVE IN EAST. She currently lives in Cademario.

Cultural / Context information for the jury

Rosemarie lived in East Germany. The former German Democratic Republic (GDR) was a country in Central Europe from 1949 to 1990. The GDR was created in the wake of Germany’s division in 1945, after the Socialist Unity Party of Germany (SED) had set up a dictatorship at the request of the Soviet occupying force, which lasted until the Peaceful Revolution of autumn 1989. A key organ of the state was the Stasi, the much-feared secret police, who spied on their fellow citizens and subjected them to threats. The dissatisfaction felt by East Germans led to increased numbers of people fleeing the country, with the Berlin wall constructed in the hope of preventing this.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

Based on the life story of Rosemarie, supported by various interviews, the moving story was told as authentically as possible. All the characters are based on the family's photo album. The film features 45 unique characters, 22 environments and 230 simulated cloth elements. Rosemarie alone consisted of 18 different variants. From the first clothes shop to the border post, all the buildings are based on the originals. The clothing was created in line with the fashion trends of the decade in question and adapted to suit the visual style of the film. Workbook for the film consisted of over 400 pages. The viewer is drawn deeper into the film on a subconscious level due the painstaking detail in ever frame. From the scratches on objects to peeling paint, hair movement and clothing. Every camera move was meticulously planned taking the viewer for a ride, transitioning effortlessly from scene to scene.