| Title | MEETING ZOMBIES |
| Brand | SLIDO |
| Product/Service | SLIDO |
| Category |
A03. Casting |
|
Entrant
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
|
Idea Creation
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
|
Production
|
BISTRO FILMS Prague, CZECH REPUBLIC
|
Credits
| Martin Woska |
TRIAD |
Strategy Planner / Creative Director |
| Vlado Kurek |
TRIAD |
Creative Director |
| Jaro Zacko |
TRIAD |
Strategy Planner |
| Adam Baška |
TRIAD |
Copywriter |
| Peter Baslik |
TRIAD |
Art Director |
| Petr Dobiáš |
Bistro films |
Photographer |
| Marek Partyš |
Bistro films |
Director |
| Filip Marek |
Bistro films |
Cameraman |
| Pavel Prejda |
Bistro films |
Executive Producer |
| Mojaš Perović |
Bistro films |
Producer |
Write a short summary of what happens in the film
The video shot introduces different types of meeting zombies - the absent-minded Nodder, the Scroller, the Sleeper, and the Fly Catcher - illustrating the most common pitfalls of ineffective meetings. As they get gradually engaged by the Slido polls and Q&A, they are coming back to life one by one, positioning Slido as an effective weapon against unengaging meetings.
Cultural / Context information for the jury
Slido is an online platform that engages online meeting participants with live polls, Q&A, quizzes and word clouds.
Over the past year, we all spent long hours at online meetings, many of which were ineffective and unengaging. In our recent study, we found out that 49% of office workers daydream, and 42% look at the news during meetings.
The visuals are part of the Meeting Zombie campain, where we're illustrating the most common pitfalls of ineffective meetings and promoting Slido as the solution.
Tell the jury about the casting process.
"THE GOOD ZOMBIES"
Despite the zombie theme, we wanted to steer clear of any open wounds, bared teeth, blood, and other drastic elements. Instead we based the stylization on a suitable choice of actors, their acting performances, and subtle styling.
Some people make you feel that they remind you of a zombie in a certain position or expression without having to apply any make-up. Larger eyes, sharp-cut cheeks, long neck, high forehead, and the like. Using this key, even the casting itself set the style very well and served us as a great basis for further actor styling. No weird types that feel spooky on their own and do not evoke any sympathy. At the end of the day, our characters need to be likeable zombies that feel nice and approachable despite having atypical faces.