MEETING ZOMBIES

TitleMEETING ZOMBIES
BrandSLIDO
Product/ServiceSLIDO
Category A04. Production Design / Art Direction
Entrant TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
Idea Creation TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
Production BISTRO FILMS Prague, CZECH REPUBLIC
Credits
Name Company Position
Martin Woska TRIAD Strategy Planner / Creative Director
Vlado Kurek TRIAD Creative Director
Jaro Zacko TRIAD Strategy Planner
Adam Baška TRIAD Copywriter
Peter Baslik TRIAD Art Director
Petr Dobiáš Bistro films Photographer
Marek Partyš Bistro films Director
Filip Marek Bistro films Cameraman
Pavel Prejda Bistro films Executive Producer
Mojaš Perović Bistro films Producer

Write a short summary of what happens in the film

The video shot introduces different types of meeting zombies - the absent-minded Nodder, the Scroller, the Sleeper, and the Fly Catcher - illustrating the most common pitfalls of ineffective meetings. As they get gradually engaged by the Slido polls and Q&A, they are coming back to life one by one, positioning Slido as an effective weapon against unengaging meetings.

Cultural / Context information for the jury

Slido is an online platform that engages online meeting participants with live polls, Q&A, quizzes and word clouds. Over the past year, we all spent long hours at online meetings, many of which were ineffective and unengaging. In our recent study, we found out that 49% of office workers daydream, and 42% look at the news during meetings. The visuals are part of the Meeting Zombie campain, where we're illustrating the most common pitfalls of ineffective meetings and promoting Slido as the solution.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

Although the concept is based on certain horror-like esthetics, you can feel this only at the level of the zombie figure, rather than on the level of the visuals. Any darkness and desaturation would chip away at the exaggeration and comicality. This is why we used deep colors, contrasting images, and subtle grading stylization fine-tuned towards a cinematographic tonality. The visual had to feel light and somehow funny. Our intention was to picture "Meeting zombies" as real people in their natural home environment without hyperbolising the lockdown effect on the scene and their appearance too much so we dont scare the viewer. The lighting avoids dark "horrory" moods, instead strives for a bit funny and colorful visual language, in wich anyone of us can find ourselves.