| Title | STAY ON THE GROUND |
| Brand | SJ |
| Product/Service | SWEDISH RAIL WAY |
| Category |
A07. Use of Licensed / Adapted Music |
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Entrant
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FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Idea Creation
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FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Media Placement
|
BIZKIT HAVAS Stockholm, SWEDEN
|
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PR
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FORSMAN & BODENFORS Gothenburg, SWEDEN
|
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Production
|
B-REEL Stockholm, SWEDEN
|
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Post Production
|
B-REEL Stockholm, SWEDEN
|
Credits
| Ann Spennare Bengtsson |
Forsman & Bodenfors |
Account Supervisor |
| Anneli Kjellander |
Forsman & Bodenfors |
Account Executive |
| Elin Johansson |
Forsman & Bodenfors |
Art Director |
| Staffan Lamm |
Forsman & Bodenfors |
Art Director |
| Fredrik Jansson |
Forsman & Bodenfors |
Copywriter |
| Christian Sundén |
Forsman & Bodenfors |
Designer |
| Christoffer Persson |
Forsman & Bodenfors |
Designer |
| Maria Hallenborg |
Forsman & Bodenfors |
Planner |
| Robert Johnsson |
Forsman & Bodenfors |
PR-Strategist |
| Åsa Hammar |
Forsman & Bodenfors |
Agency Producer |
| Magnus Härdner |
B-Reel |
Director |
| Tim Lorentzén |
B-Reel |
D.O.P |
| Lia Eliasson |
B-Reel |
Executive producer |
| Mats Wolgers |
B-Reel |
Producer |
Write a short summary of what happens in the film
In this music video, we follow Veronica Maggio (a Swedish singer) and her friends as they explore Sweden by train.
Cultural / Context information for the jury
This song and music video were released just as the restrictions regarding traveling were removed in Sweden.
Tell the jury about the choice of music track.
The song performed in this music video is a remake of an old Swedish song called “Let’s Take Off from the ground” - a song about the joy of going on a holiday in an aeroplane. We made a more climate-friendly version of this song and called it “Let’s Stay On The Ground”.