KEEP ON FALLIN'

Bronze Eurobest Award
TitleKEEP ON FALLIN'
BrandBOUYGUES TELECOM
Product/ServiceSMARTPHONE REPLACEMENT
Category A07. Use of Licensed / Adapted Music
Entrant FRENZY Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production FRENZY Paris, FRANCE
Credits
Name Company Position
Alicia Keys / Singer
Vellas . Frenzy Paris Director
Pierre de Kerchove / Cinematographer
Elsa Rakotoson Frenzy Paris Executive Producer
St├ęphane Xiberras BETC Executive Creative Director
Olivier Aumard BETC Creative Director
Olivier Mille BETC Copywriter
Jonathan Baudet-Botella BETC Art Director
S├ębastien Lintingre BETC Creative Producer
Christophe Caurret BETC Music Creative Director
Joe Guest / Editor

Write a short summary of what happens in the film

A young couple who meet while trying to catch a falling smartphone. A love at first sight under the sign of clumsiness that will mark their story. We then follow their moments of life together, the big ones as well as the small ones, for two and then for several, punctuated by the inexorable falls of a smartphone in a hypnotic slow motion, according to their clumsiness and to the rhythm of Alicia Keys' Falling.

Cultural / Context information for the jury

Who has never dropped his smartphone? And when we say drop, we usually mean breakage. Because in case of breakage, only 1 out of 3 French people think to have their smartphone repaired, while extending the life of a smartphone by one year would reduce its carbon footprint by 30%.

Tell the jury about the choice of music track.

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