| Title | CRISPY |
| Brand | KFC FRANCE |
| Product/Service | KFC |
| Category |
A06. Use of Original Music |
|
Entrant
|
HAVAS Paris, FRANCE
|
|
Idea Creation
|
HAVAS Paris, FRANCE
|
|
Production
|
HRCLS Paris, FRANCE
|
|
Production 2
|
ICONOCLAST Paris, FRANCE
|
|
Post Production
|
HRCLS Paris, FRANCE
|
Credits
| Christophe Coffre |
Havas Paris |
Chief Creative Officer |
| Jordan Molina |
Havas Paris |
Art Director |
| Ludovic Miège |
Havas Paris |
Copywriter |
| Romain Roux |
Havas Paris |
Head of Creative Planning |
| Samia Gauvard |
Havas Paris |
Strategic planner |
| Arnault Chagnon |
HRCLS |
Head of label & Publishing |
| Ivan Jovanovic |
HRCLS |
Head of sound |
| Alexis Venot |
HRCLS |
Sound Engineer |
| Benjamin Besnainou |
Havas Paris |
TV Producer |
| Vincent Lobelle |
Iconoclast |
Director |
| Jean Duhamel |
Iconoclast |
Producer |
| Patrick Lecerf |
Havas Paris |
Partner |
| Caroline Su |
Havas Paris |
Account Director |
| Aymeric Valadas |
Havas Paris |
Consultant |
| Carine Petit |
Havas Paris |
Production Manager |
| Géraldine Tisserant |
Havas Paris |
Producer |
Write a short summary of what happens in the film
The film starts in the kitchen of a small house. Early 50's.
The Colonel Sanders is cooking his famous crispy chicken recipe while we hear a deep anachronistic hip hop.
He is cooking with style and virtuosity.
Then he bites into one of his chicken tenders. The music stops.
A deep crispy sound spreads to the first floor where his wife is watching TV. She seems a bit surprised.
The music starts again. The Colonel grabs a bucket of tenders and approaches a window in his kitchen.
The camera crosses the wall and outs into the street.
We are now in 2021 at a KFC drive-through.
In a small car a young man picks up the bucket and gives it to his girlfriend.
He turns up the sound of hip hop that was actually coming from his car and drives off.
Still as crispy as ever.
KFC
Tell the jury about the creation of the original music track.
KFC is a major brand in hip hop culture.
So we wanted for this commercial a very modern hip hop soundtrack that would contrast anachronistically with our 1950s kitchen scene.
The track also had to showcase the crispy side of KFC chicken.
At first we looked for existing music. But nothing really worked.
So we worked with worked with our own label. A beatmaker came up with several trap instrumentals.
At the same time we contacted some young MCs who came to the studio to record vocals.
After several demos, we continued with one of them, the best one, whose flow fitted perfectly with what we wanted.
The editing was then done from the music.
And we even made a longer track for the streaming platforms!