Silver Eurobest Award
Category B03. Sound Design
Entrant HAVAS Paris, FRANCE
Idea Creation HAVAS Paris, FRANCE
Production ALLSO Paris, FRANCE
Post Production ALLSO Paris, FRANCE
Post Production 2 HRCLS Paris, FRANCE
Name Company Position
Christophe Coffre Havas Paris Chief Creative Officer
Matthieu Hamon Havas Paris Artistic Director
Alfred Pelamatti Havas Paris Artistic Director
Antoine Palle Havas Paris Copywriter
Guillaume Denis Havas Paris Copywriter
Romain Roux Havas Paris Strategic planning
Samia Gauvard Havas Paris Strategic planning
Patrick Lecerf Havas Paris Senior Account Director
Caroline Su Havas Paris Account Director
Aymeric Valadas Havas Paris Account manager
Carine Petit Havas Paris Producer
GĂ©raldine Tisserant Havas Paris Producer
Ingrid Vasseur Havas Paris TV Producer
Franck Annese ALLSO Producer
Alexis Venot HRCLS Sound Producer
Romain Anklewicz ALLSO Foley artist

Write a short summary of what happens in the film

KFC crisps up without tricks for the reopening of French cinemas. For the reopening of French cinemas on 19 May, KFC supports the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its film, KFC shows a professional film foley artist, dubbing scenes with the help of Tenders, burgers and other Boxmasters, without any faking. To reward people who support movie theaters, by going back to the movies in the first days of their reopening, KFC offered them two of its famous Tenders on presentation of their ticket. The film has been of course broadcasted in cinemas as soon as they reopen.

Cultural / Context information for the jury

Due to the sanitary crisis, French movie theaters were closed for almost a whole year, bringing them to financial difficulties.

Tell the jury about the elements of sound design.

The objective of this campaign was to extend KFC's new brand platform, around the "crispy" and to encourage people to return to the dark rooms after the confinements. We worked in real conditions, with a real foley artist, in a Parisian studio. He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders).