THE EVENTFUL LIFE OF ROSEMARIE

Silver Eurobest Award
TitleTHE EVENTFUL LIFE OF ROSEMARIE
BrandCURAVIVA SWITZERLAND, SPITEX SWITZERLAND, ODASANTÉ
Product/ServiceN/A
Category B04. Animation
Entrant ROOF STUDIO New York, USA
Idea Creation ROOF STUDIO New York, USA
Idea Creation 2 CR KOMMUNIKATION AG Basel, SWITZERLAND
Production ROOF STUDIO New York, USA
Post Production ROOF STUDIO New York, USA
Credits
Name Company Position
Guto Terni Roof Studio Director
Vinicius Costa Roof Studio Creative Director
Christian Bircher CRK Executive Creative Director
Lucas Camargo Roof Studio Creative Director / Character Lead & Design
Marcus Lansdell Roof Studio Executive Producer
Vanderlei Santana Roof Studio Head of Production
Heber Conde Roof Studio 3D Lead / 3D Layout
Lucas Ribeiro Roof Studio 3D Lead / 3D Layout
Estevao Chromiec Roof Studio Story Board
Bruno Celegão Roof Studio Animation Lead
Mateuz Kurzhals Roof Studio LookDev Lead
Danilo Pinheiro Roof Studio Lead Rigger
Filip Wolfensberger CRK Art Director
Wolfram Scherer CRK Copywriter
Caroline Hulliger CRK Public Relations Director
Stefan Batzli CRK Public Relations Director
Christian Bircher CRK Art Director
Theres Gotsch-Hinden CURAVIVA Schweiz Project Leader (client)

Write a short summary of what happens in the film

In the film, an elderly German woman shares her life experiences with Livio, who studies nursing and takes care of her. In hearing the stories of Rosemarie’s painful childhood experiences of being separated from loved ones during World War II, to the joy of reuniting with them, her life story becomes a source of inspiration for Livio, serving as a reminder that a career in long-term health care is an opportunity to not only help others, but also become part of their history.

Cultural / Context information for the jury

After World War II, many people had to flee East Germany due to persecution and the building of the Berlin Wall. Many were separated from their families and loved ones for years. Rosemarie reflects on the impact this event had on her own family. Our character designs were inspired by real photos from Rosemarie’s collection and the scenes from actual images of East and West Germany. We wanted the story to feel true yet palatable and poetic.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

We had to condense an entire life story into two minutes, so we created detailed picture-book scenes held together by fluid camera movements and clever transitions. From a scratch on an object to peeling paint to the movement of clothing and hair, we brought an immense amount of detail to the CG. The film features 45 unique characters and 22 environments. Given the timeline and sheer volume of CG involved in this project, we developed a special shader for the groomers that makes the surface behave like actual hair would. We could control the shapes and still create great hair for our characters. We also spent a lot of time on cloth simulation so it looked and functioned properly in CG. Typically, we use standalone software for this, but this time we modeled and simulated the clothing with a proprietary tool we developed specifically for this project.